Emailers: September 2016
We sent each emailer out to a list of over 2,500 clients, totaling 5,243 successful deliveries. We had an average open rate of 25% and received a total of 122 clicks. We continue to see a rise in our click rates as the summer is over and as we fine-tune our send times with A/B testing. This month, we did use A/B testing to test for send time, but next month, we may start to test things like subject line and day of the week. We look forward to continuing to find patterns in the success of our emailers and capitalizing on those successes!