iPad Edit: A Fresh Edit for Julia Vandenoever
Julia Vandenoever is a Boulder, Colorado photographer who shoots portraiture, kids and food photography. She has a wonderful portfolio filled with bright and colorful imagery. A few months ago, Julia contacted me via email because she was interested in creating a new iPad portfolio to bring with her to portfolio reviews as a supplement to her main print portfolio. At the time, she was planning to attend a large portfolio review event in NYC, and wanted help integrating her new work into the presentation, so we got to work on an iPad Edit.
We started with a Skype conversation to discuss her goals with the edit, what clients she was planning on meeting with at the review and what brands and magazines she would ideally like to be doing work for. She had mentioned her interest in focusing on food and kids with the edit, which we were both in agreement on, as these specialties are her most commercially viable.
After receiving all of Julia’s images, I got started on her kids edit first. Keeping in mind that she wanted to work with clients like Garnet Hill Kids and Mini Boden, I focused on using a lot of soft, vibrant and upbeat environmental shots of children that emphasized a spirited and playful lifestyle. For her food gallery, I factored in Julia’s existing clients and her dream clients, and created a versatile enough edit that could bridge the gap between the two. I also created a county-inspired lifestyle gallery in order to integrate some of the projects she had worked on over the summer. In this gallery, I was able to pull in a bit more of her lifestyle-based kids and food imagery into the mix.
After the edit was complete, I sent the sequenced PDFs over to Julia so that she could update her iPad. I told her about a few different apps that would offer a good platform to showcase her work on, but primarily suggested that she use Foliobook since it’s easy to set up on your own, and choose your homepage image and buttons.