Project Pitch: A Modern-Luxe Addition for Kim Smith

Nov 21, 2016
Consulting Case StudiesMarketing

Buffalo photographer Kim Smith specializes in commercial architecture photography. When she joined Wonderful Machine earlier this year, she was interested in refining her branding and expanding her portfolio to include more residential and hospitality images.

Kim had a Hawaii vacation planned in September and thought it was the perfect opportunity to shoot some images featuring tropical homes and travel destinations. She reached out to me about looking into some Hawaiian properties she could photograph during her trip to create fresh content for her website.

Kim was hoping to shoot some luxe, modern homes and resorts. I started with a Google search of high-end realtors and architecture firms that had access to the types of properties Kim had in mind. From there, I hit the phones. Since Maui is nine hours ahead, I was strategic with the timing of my phone calls. After several calls, Liam Ball of Hawaii Life Real Estate Brokers said he’d love to connect with Kim and see if he could set up some locations for her to shoot.

Although I had several prospects lined up for Kim, while she was planning the itinerary for her trip, she came across the ideal location for her portfolio: The Millhouse Plantation and Resort.

Erika

This is it.

This would be phenomenal – the interiors and views are to die for! Let me know which would give me a better chance…you reaching out or me?

Thanks!

Kim

I told Kim to enjoy her vacation and leave the contacting to me. My first stop was the Mill House website; there, I found contact information from several people at the company, but nobody related to marketing or photography. This didn’t deter me though—sometimes you have to call around before getting to the person you need. After calling several numbers on the site, I was able to get in touch with Emily from the marketing department—viola! I spoke with her about Kim’s desire to photograph the property and she was happy to have Kim stop by. I then connected them via email and Kim spent two days during her vacation scouting the resort, then shooting the restaurant and café. Take a look at some of her finished shots below:

The Millhouse Plantation and Resort, Maui, Hawaii, hospitality photography, commercial real estate photography, Kim Smith, maui dining

The Millhouse Plantation and Resort, Maui, Hawaii, hospitality photography, commercial real estate photography, Kim Smith, maui dining

And check out some of the other residential areas Kim had a chance to shoot while in Maui:

The Millhouse Plantation and Resort, Maui, Hawaii, hospitality photography, commercial real estate photography, Kim Smith, maui dining

The Millhouse Plantation and Resort, Maui, Hawaii, hospitality photography, commercial real estate photography, Kim Smith, maui dining

The properties photographed above were homes on Maui. Liam Ball, realtor at Hawaii Life worked with Kim to depict these beautiful properties. Here's what he had to say about Kim's expertise:

Kim Smith is first an artist and second a technician. I asked Kim to photograph a modern and unusual house in Maui and she was able to skillfully work with challenging light, clouds, sun, and a limited amount of time to capture the essence of the house and the location. Not only are her images crisp and well lit, but there is something else captured in the work that speaks to her background in art and design. I highly recommend her work.

Kim returned from Maui refreshed and with fresh photos for her portfolio. She’s eager to use the hospitality images from Millhouse and the other residential shots from the island to attract the attention of some new potential clients. 

Need to create new work or expand a certain aspect of your portfolio? Get in touch with me to set up spec shoots!

Tags: erika blatt home and garden photography hospitality photography kim smith marketing partner