Shoot Production: Coors Light

Jul 1, 2019
Consulting Case StudiesShoot Production

Chicago-based advertising agency Arc Worldwide recently approached us about a shoot for Coors Light. Working on a regional campaign targetting Gulf-Coast consumers, they wanted to pair the beer with a local delicacy, and the brief called for a crawfish boil in New Orleans.

Tasked by the client with capturing a truly authentic experience, we began searching for a local photographer. Rick Olivier, a Louisiana native who had experienced his fair share of crawfish boils over the years, was a perfect fit. He had shot some similar work before, and I knew his industry experience would help make the project a success. Rick and I decided to also bring on board a local line producer, Tara Martin, with whom he had collaborated in the past, and who would help us make all the local connections we'd need. 

Next, we needed to dial in the right location. Arc was looking for a residential property that offered both a great backyard for a wide-angle shot, as well as a front porch for a tighter still life. Fortunately, our location scout Albert Quaid found exactly that — an old house, with a generously sized porch, shaded by an old oak tree. Located in Covington, the property was just an hour north of New Orleans (to get there, we took the Lake Pontchartrain Causeway, supposedly the world’s longest continuous overwater bridge). 

Shoot production for Coors Light in New Orleans;  residential property in Covington found by our location scout Albert Quaid.

Shoot production for Coors Light: residential property we rented in Covington, LA featured a porch and a shaded backyard.

As location scouting was underway, we began to line up the crew: prop stylist Rob Hoover, wardrobe stylist Megan Duggan, and food stylist Martha Torres.

In speaking with Martha, we learned that crawfish season was almost over, which was a bit nerve-racking. But as promised, our talented stylist was still able to secure plenty of crawdads. She also made sure the beer looked cool and refreshing — even in the scorching summer heat. 

food stylists prep for coors light shoot

While all that might seem like a lot of prep for just two shots, all the planning paid off. The only hiccup was a brief thunderstorm that passed through, but it provided us with an opportunity to learn about Rick's passion for Zydeco music and hear a taste of his band's work to keep spirits up. Fortunatey, we were able to stay on schedule, and both the agency and the client were thrilled with the final results: 

 Shoot production for Coors Light in New Orleans: final assets. Image by Rick Olivier.

 Shoot production for Coors Light in New Orleans: final assets. Image by Rick Olivier.

Here are a few behind the scene shots: 

all the crawfish spread out on the table. yum

behind the scenes of coors light shoot

Before heading back to Philly, I got a chance to quickly indulge in what New Orleans has to offer — grab a couple of beignets in the famous Café du Monde and pet an alligator during a brief swamp excursion.

Behind the scenes of shoot production for Coors Light in New Orleans, producer Craig Oppenheimer petting an alligator.

To learn more about our production services, please visit our Shoot Production page or send us an email. We’re always happy to chat, so don’t hesitate to give us a call at 610 260 0200.