by Peter Clark
April has come and gone like the wind, taking another round of web ads with it. This month, we posted our ads on Adsoftheworld.com, a social site for advertising creatives to post and comment on recent work from agencies around the globe. It’s one of the most popular websites for creative professionals and a source of inspiration for many.
Hopefully we helped inspire creatives ourselves with our striking images. You can check the ads out here and read more about each image with a little background from each photographer below:
Mark Weinberg / New York
This was taken in Valencia, Spain at the Ciudad de las Ciencias. I planned the trip for promotional/personal work. The entire complex was designed by the architect, Santiago Calatrava. The building in the photograph is the planetarium (L’Hemisfèric) and is in the shape of an eye. The exterior structure actually opens and closes like an eye-lid. Santiago Calatrava has stated that, “You are only bound in terms of the limits you set.” These buildings are truly unlike anything else. Calatrava’s work is clearly not constrained by the limits common to most architecture.
King Lawrence / Austin
The image was a commissioned art assignment. The idea was based off of the concept of Hell’s Half Acre, which was a generic name for the red-light district in many frontier towns back in the 1800’s. These communities were known for being lawless and immoral. The photograph represents the wrath from the preacher down upon Hell’s Half Acre. The actor for this was retired firefighter who had never been in front of the camera before. I thought he was great!
David Ellis / Minneapolis
I made this shot in Minneapolis at a triathlon. My assignment was to make the athletes look heroic, yet also relatable enough for people to want to sign up for the race. I tried to make the photos from lower angles as well as isolate one or two people with a good look and a bit of intensity.
Roger Hagadone / New York
This Zoltar image was a test shoot. I thought it was a fun concept that Zoltar is a real man trapped in a video game.
Markus Altmann / Germany
This was a self-assigned image I took for my portfolio. The idea was to show the car in an outdoor situation, but in a clean, studio-like setting. Lighting was done with natural light only, without any reflectors, flags or silks. So the most important part in creating this image was really finding the right location, and getting permission to shoot there.
Laura Flippen / San Francisco
This was a test shoot for my book. I really wanted to do a fun little balloon/color story and happened to find the perfect dress for the shot. The vignette had a bit of a monochromatic vintage/fine art feel to it, and it ended up being a nice set of images that folks have been really drawn to.
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