Web Ads: April 2016
This April we continued utilizing Google AdWords with a focus on specialties. By keeping the focus on specialties we are able to draw traffic to our members regardless of their location. For this month we made minor adjustments to our bid strategy and keywording, giving us slightly fewer, but still targeted, click-throughs to our search tool.
Our ad campaign saw 261 clicks, 76,498 impressions, and yielded a lower bounce rate on over half of our specialty keywords. Take a look at the ad below:
You can also reference how your campaign is doing in Google Analytics; check out the view below:
Check back next month to see how things are going!
And if you have any questions, feel free to reach out.