Web Ads: January 2017

Feb 1, 2017
Web Ads

In the month of January, we continued to focus on boosting our Google search results with our shoot production services. We continued to only run Google AdWords for the month in order to focus our ad budget on our most effective form of advertising. We continued to use the same AdWords campaign from the previous month. 

Here's a look at our January ad: 

Commercial Photography, Advertising Photography, Shoot Production, Creative Director, Executive Producer, In House Production, Photography Companies, Photo Shoot Producer, Photo Shoot Production

The post itself was seen 52,043 times between January 1st and January 31st, and we had a total of 572 clicks to the site.

Here’s the pattern of the impressions over the course of January:

Commercial Photography, Advertising Photography, Shoot Production, Creative Director, Executive Producer, In House Production, Photography Companies, Photo Shoot Producer, Photo Shoot Production

The keywords we chose to focus on were ones that we also incorporate into the metadata of our website. The reason for this is so that it is easier for Google to recognize a matchup between the ad that we are sharing and our site content.

The top 5 strongest keywords for us ended up being:

executive producer • stock photography • creative director • location photography • ad photography

Be sure to check back next month as we have new ad changes lined up! 

Have questions? Get in touch! 

Tags: google adwords victoria tolley web ads wonderful machine