Web & Print Edit: Brand New Moves for John Davis
Back in the Fall of 2016, member photographer John Davis reached out to us asking for some help updating his web edit and print portfolio in preparation for a move from Baltimore to LA. He had also wanted some guidance selecting images for a new marketing plan. Lucky for John, we had just started offering a customizable Relocation Package service that he was able to take full advantage of. With this service, a photo editor and an account manager team up to ensure that all aspects of a photographer’s brand are ready for any move, whether across the country or the globe so that they're ready to hit the ground running as soon as they're settled.
The landing page of John’s site highlights select images from the new web update. This particular image was taken for Sagamore Spirits.
With John’s particular package, we worked on a Web Edit, a Print Portfolio Edit, image selects for new promotional materials and emailer, plus a prospect list build via Rachel in the marketing department.
First up was John’s web update. Although his site was already in good shape, he had a lot of new projects that he wanted to selectively integrate into his galleries. At the time, he had all the work on his site divvied up into both specialty and project galleries, with a few sub-categories in each.
After spending some time looking through all the new work John sent over, I realized that it was going to make the most sense to completely restructure the way he had things organized.
More and more we’re seeing clients interested in obtaining image libraries when they hire a photographer. With this in mind, I felt it would make the most sense to go ahead and emphasize the strong narrative aspect present in John’s project work (rather than continue to divide images by specialty). By carefully selecting images that highlight specific specialties within in each project, and then curating the projects to show a vast range of clients and brands, we were able to showcase John’s work in a much more streamlined and cohesive manner.
A look at John’s fresh new edit with a project based navigation. This particular project is entitled Track and Field.
Once the Web Edit was taken care of, I got to work on selecting and sequencing images for the print edit. During our initial conversation, John had mentioned that although he would like to get a completely new book in the future, he’d be working with his existing 11x14 screw post book for the time being. With this portfolio edit, it was just as important to showcase a range of John’s work while highlighting his strengths and most commercially viable content. As with any print edit, it was important to make sure that the work in the book showed a variant of the work on his site, not a mere repetition of it, as well as a more tailored collection of client focused imagery. As I worked on the Print Edit, it was important to keep in mind the format and length of the book, while making sure that the sequence flowed well without feeling repetitive. Since John was doing all the printing on his own, I also provided a print template guideline for him to use to make sure some images in the book utilized the page space differently.
John was really happy with the Web and Print edits and was able to get his site updated in just a few days following his move to California. Within weeks, he was working on pigment prints for his portfolio which he then sent over for inclusion in our WM portfolio events.
A spread from John's print portfolio he sent us here at Wonderful Machine for our portfolio events.
Check out John's full web portfolio edit below!
If you are planning a move and would like to get in touch regarding a relocation package or a new web edit, feel free to reach out!