Wonderful Machine’s Honore Brown and Christine Hughes help Louisville-based Clay Cook put together print promos for his humanitarian and commercial work. Honore helmed the edit, while Christine handled the design.
Katie Newburn is a lifestyle and food photographer whose work is filled with vibrant colors and dynamic compositions. Designer, Christine Hughes helped capture this sophistication in her emailer design.
Diana is a lifestyle photographer who wanted to reach out to her clients in a stylish emailer that captured her work and brand. In-house designer, Christine Hughes worked to make a spacious new emailer template that captured the light, stylized design of Diana’s website.
Imagine two photographers with the same skill level, bidding on the same assignments. How will clients choose between them? In a word: branding. Branding yourself is one of the most important ways to distinguish yourself from all of the other “photographers in the bucket.” In order to send out promotional materials, differentiate yourself, and attract bigger clients, you need a brand—and a good one. A wordmark is only the start, and a very good start to building that brand.