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Print Promo Project Edit: Clay Cook

Print Promo Project Edit: Clay Cook

Christine Hughes 15 February 2021
Wonderful Machine’s Honore Brown and Christine Hughes help Louisville-based Clay Cook put together print promos for his humanitarian and commercial work. Honore helmed the edit, while Christine handled the design.
Brand Identity: Elegant Simplicity Re-Imagined for Mo Sadjadpour

Brand Identity: Elegant Simplicity Re-Imagined for Mo Sadjadpour

Christine Hughes 26 September 2019
Documentary photographer, Mo Sadjadpour, gets a logo-upgrade from Wonderful Machine designer Christine Hughes, embodying elegance and professionalism.
Emailer: A Sophisticated Layout for Katie Newburn’s Vertical Photos

Emailer: A Sophisticated Layout for Katie Newburn’s Vertical Photos

Christine Hughes 19 June 2019
Katie Newburn is a lifestyle and food photographer whose work is filled with vibrant colors and dynamic compositions. Designer, Christine Hughes helped capture this sophistication in her emailer design.
Emailer: A Spacious Newsletter for Diana Mulvihill

Emailer: A Spacious Newsletter for Diana Mulvihill

Christine Hughes 5 June 2019
Diana is a lifestyle photographer who wanted to reach out to her clients in a stylish emailer that captured her work and brand. In-house designer, Christine Hughes worked to make a spacious new emailer template that captured the light, stylized design of Diana’s website.
Expert Advice: Web Design Basics For Photographers

Expert Advice: Web Design Basics For Photographers

Christine Hughes 19 April 2019
Along with our “Building a Successful Website” post, Christine Hughes shares extra details on the navigation, layout and responsiveness that goes into web-design.
Brand Identity: A Nautical Look for Spencer Fochtman

Brand Identity: A Nautical Look for Spencer Fochtman

Christine Hughes 18 March 2019
Christine Hughes works with the photographer, Spencer Fochtman to develop a rugged, yet refined brand to jumpstart his business.
Brand Identity: A Refined Upgrade for Jeff Rojas

Brand Identity: A Refined Upgrade for Jeff Rojas

Christine Hughes 27 February 2019
Christine Hughes worked closely with Jeff Rojas to develop his brand and create a modern logo to capture the quality and sophistication of his photography.
Reaching New Heights: A New Treatment for Blake Jorgenson

Reaching New Heights: A New Treatment for Blake Jorgenson

Christine Hughes 17 January 2019
Canadian adventure photographer and WM member Blake Jorgenson reached out to us to develop a treatment template so that he could translate his brand to his clients through his production overviews.
Emailer: A New Chapter for Raquel Langworthy

Emailer: A New Chapter for Raquel Langworthy

Christine Hughes 18 December 2018
Our graphic designer Christine Hughes shares some new emailer templates she designed for lifestyle and home & garden photographer Raquel Langworthy.
Expert Advice: Visual Identity

Expert Advice: Visual Identity

Christine Hughes 13 September 2018
As a photographer, your brand is made up of your photographic and graphic identities. Today we’re going to focus on graphic identity.
Wordmark: Authentic Charm for Sway Chavez

Wordmark: Authentic Charm for Sway Chavez

Christine Hughes 22 June 2015
After an extended hiatus spent focusing on our brand new look and website, I’m back and excited to share what I’ve been working on, starting with some wordmark magic for Sway Chavez!
Expert Advice: Wordmarks

Expert Advice: Wordmarks

Christine Hughes 24 June 2013
Imagine two photographers with the same skill level, bidding on the same assignments. How will clients choose between them? In a word: branding. Branding yourself is one of the most important ways to distinguish yourself from all of the other “photographers in the bucket.” In order to send out promotional materials, differentiate yourself, and attract bigger clients, you need a brand—and a good one. A wordmark is only the start, and a very good start to building that brand.