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Pricing & Negotiating: International Hospitality Stills and Video

Pricing & Negotiating: International Hospitality Stills and Video

Craig Oppenheimer 14 September 2022
Craig Oppenheimer puts together an estimate for an international hotel, featuring two talent enjoying the amenities of the hotel captured in both stills and video.
Stock Request: Subaru Cherry Blossoms

Stock Request: Subaru Cherry Blossoms

Craig Oppenheimer 19 August 2022
The director of integrated production at ZuluAlphaKilo recently came to us for help finding “thumb stopping” images of cherry blossoms (also known as Sakura) in Canada and Japan for their client, Subaru of Canada.
Pricing & Negotiating: Ambassador Portraits for an Apparel Company

Pricing & Negotiating: Ambassador Portraits for an Apparel Company

Craig Oppenheimer 21 June 2022
Executive Producer Craig Oppenheimer worked with a portrait photographer to produce an estimate for an ambassador apparel company. With four talent, three poses, and two looks the client needed 24 images for 1-year use, with broad usage plans for out-of-home displays.
Pricing & Negotiating: Photography Retainer for Beverage Brand

Pricing & Negotiating: Photography Retainer for Beverage Brand

Craig Oppenheimer 14 April 2022
Executive Producer Craig Oppenheimer helps a photographer put together a retainer agreement for a beverage client. The pricing accounted for multiple images to be used for social media.
Pricing & Negotiating: Still Life Images for Pharmaceutical Client

Pricing & Negotiating: Still Life Images for Pharmaceutical Client

Craig Oppenheimer 15 March 2022
Executive Producer Craig Oppenheimer works with a pharmaceutical client to produce an estimate for still life images. The fee included unlimited use for two years.
Shoot Production: Nike Give

Shoot Production: Nike Give

Craig Oppenheimer 3 March 2022
Craig Oppenheimer and Bryan Sheffield partner with Hannah Price to produce a shoot showcasing a soccer mentorship program in Philadelphia for Nike’s “Give” program.
Pricing & Negotiating: Industrial Images for Energy Company

Pricing & Negotiating: Industrial Images for Energy Company

Craig Oppenheimer 14 February 2022
Producer Craig Oppenheimer puts together an estimate for an energy company. The client wanted images of workers in an industrial setting and requested the use of all images captured in perpetuity.
Pricing & Negotiating: Lifestyle Images for a Pharmaceutical Client

Pricing & Negotiating: Lifestyle Images for a Pharmaceutical Client

Craig Oppenheimer 13 January 2022
Producer Craig Oppenheimer works with a pharmaceutical company to produce an estimate for a lifestyle shoot of talent interacting around a residential property. The client required unlimited use of all images captured in North America for one year.
Shoot Production: SUMMIT One Vanderbilt

Shoot Production: SUMMIT One Vanderbilt

Craig Oppenheimer 16 November 2021
Evan Joseph brought Executive Producer Craig Oppenheimer and Senior Producer Bryan Sheffield on to estimate and then produce a project for Summit in New York, which turned into a massive six-day project involving a big crew, tons of talent, helicopters, and an overall unforgettable experience.
Pricing & Negotiating: Lifestyle Images for Vacation Company

Pricing & Negotiating: Lifestyle Images for Vacation Company

Craig Oppenheimer 10 November 2021
Producer Craig Oppenheimer works with a lifestyle and portrait photographer to produce an estimate for a luxury vacation brand. The client needed up to 30 images and unlimited use for two years.
Pricing & Negotiating: Industrial Food Images

Pricing & Negotiating: Industrial Food Images

Craig Oppenheimer 13 October 2021
A large food manufacturer needed an industrial and lifestyle photographer for images of a food manufacturing facility. The food manufacturer went to a medium-sized agency to find what they needed and Craig Oppenheimer helped the photographer quote the campaign.
Expert Advice: Pitching Picture Stories to Magazines

Expert Advice: Pitching Picture Stories to Magazines

Craig Oppenheimer, Jen Warren 22 June 2021
Self-assigned projects don’t have to just be timely to get picked up by well-known publications and other big-name outlets. A polished project can get the attention of any busy editor.
Pricing & Negotiating: Headshots for a Law Firm

Pricing & Negotiating: Headshots for a Law Firm

Craig Oppenheimer 7 June 2021
A law firm needed headshots of its partners and wanted unlimited usage for those images, so Craig Oppenheimer nailed down the specifics.
Expert Advice: Treatments

Expert Advice: Treatments

Craig Oppenheimer 18 May 2021
I consult with photographers daily about developing estimates for projects big and small. Here’s some advice on how to create an effective treatment for potential clients.
Pricing & Negotiating: Celebrity Shoot for Alcohol Company

Pricing & Negotiating: Celebrity Shoot for Alcohol Company

Craig Oppenheimer 19 April 2021
A large alcohol brand needed a photographer with celebrity portraiture experience to create quality imagery in short order. Here’s how Craig Oppenheimer determined the fees for labor and licensing.
Pricing & Negotiating: Human Interest Video for a Restaurant

Pricing & Negotiating: Human Interest Video for a Restaurant

Craig Oppenheimer 24 March 2021
A large restaurant chain needed a human interest video in short order, so Craig Oppenheimer got to work on an estimate right away.
Pricing & Negotiating: Real Patient Portraits for Pharmaceutical Company

Pricing & Negotiating: Real Patient Portraits for Pharmaceutical Company

Craig Oppenheimer 25 February 2021
A pharmaceutical company wanted patient portraiture to use for three years, so Executive Producer Craig Oppenheimer put together an estimate.
Member Open House: Insurance for Photographers

Member Open House: Insurance for Photographers

Bryan Sheffield, Craig Oppenheimer 27 January 2021
Rich Gunn of TCP & Company teams up with Wonderful Machine staff writer Aimee Baldridge to discuss why photographers should get top-notch insurance for their shoots and themselves.
Pricing & Negotiating: Pharmaceutical Product Shoot

Pricing & Negotiating: Pharmaceutical Product Shoot

Craig Oppenheimer 19 January 2021
For a pharmaceutical company seeking a lifestyle and portraiture specialist, Executive Producer Craig Oppenheimer crafted a careful estimate.
Member Open House: Shoot Production in the Age of COVID-19

Member Open House: Shoot Production in the Age of COVID-19

Craig Oppenheimer 23 December 2020
Wonderful Machine executive producer Craig Oppenheimer leads a Member Open House discussing the requirements for a safe shoot production during the age of COVID, with attention to testing, COVID compliance waivers, questionnaires, back-up plans, location prep and cleaning, as well as remote viewing and approval.
Pricing & Negotiating: Last Minute Automotive/Portraiture Assignment

Pricing & Negotiating: Last Minute Automotive/Portraiture Assignment

Craig Oppenheimer 17 November 2020
Executive Producer Craig Oppenheimer explains how we estimated the cost of an automotive and portraiture short with limited licensing.
Shoot Production: A COVID-era Lifestyle Production

Shoot Production: A COVID-era Lifestyle Production

Craig Oppenheimer 20 October 2020
Craig Oppenheimer discusses an 18-person shoot he helmed this summer. The work was completed under a strict, 15-point COVID protocol list.
Pricing & Negotiating: Real Families for a Technology Client

Pricing & Negotiating: Real Families for a Technology Client

Craig Oppenheimer 14 October 2020
Executive Producer Craig Oppenheimer explains how he developed an estimate for a project involving lifestyle images for a technology brand.
Pricing & Negotiating: Combining Food Still Life Projects

Pricing & Negotiating: Combining Food Still Life Projects

Craig Oppenheimer 23 September 2020
Executive producer Craig Oppenheimer tells the story of an estimate for a food brand of a series of still life images, which, although not to be used for consumer advertising, would still be promoting the brand’s products within the food and beverage industry.
Member Open House: Treatments

Member Open House: Treatments

Craig Oppenheimer 1 September 2020
Producer Craig Oppenheimer explains why and how to produce a top-notch treatment when an estimate simply isn’t enough to get the job.