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Expert Advice: One-On-One Portfolio Reviews

Expert Advice: One-On-One Portfolio Reviews

Erika Siegfried 19 December 2017
Senior Marketing Consultant Erika Blatt gives a step-by-step guide to face-to-face meetings with clients, covering everything from landing the meeting, to preparing, to attending, and to following up.
Brand Pick-Me-Up: Fall In Love With Michelle McSwain

Brand Pick-Me-Up: Fall In Love With Michelle McSwain

Erika Siegfried 14 December 2017
Senior Marketing Consultant Erika Blatt shares with us her recent brand pick-me-up project for Brooklyn-based photographer Michelle McSwain, including a web edit, logo refinement, and a new print promo!
Matt Jones: Mazda Zoom-Zoom

Matt Jones: Mazda Zoom-Zoom

Erika Siegfried 17 October 2017
In 2016, Colorado-based photographer Matt Jones wanted to expand his portfolio and include some automotive photography. In order to do this, he put together one of his most significant automotive portfolio pieces and took his Toyota Tacoma out into the wilderness to capture some images. The results of this shoot were overwhelmingly positive and caught the attention of Redwood Agency in London who manages Zoom-Zoom Magazine (Mazda’s quarterly publication).
Branding Overhaul: A Suave New Look for Justin Clemons

Branding Overhaul: A Suave New Look for Justin Clemons

Erika Siegfried 12 October 2017
I met Justin Clemons, a longtime Wonderful Machine member, back in the Fall at a Phase One Stand Out event in Dallas. In a comfortable spot, professionally, Justin wanted to hone in on more portraiture work, with a strong emphasis on storytelling, and leave his motion work in the past.
Finding a Rep: Rick Souders

Finding a Rep: Rick Souders

Erika Siegfried 20 June 2017
Denver-based photographer Rick Souders of Souders Studios celebrated 20 years of business this past fall! Rick, an accomplished food & beverage photographer, has shot for some of the most well-known food brands in the Midwest and beyond. When Rick and I first started working together, one of our first conversations was about whether he wanted to continue managing his own promotions or whether it was time to work with a rep again so he could dedicate more time to experimenting with new projects and “satisfying his creative hunger.”
Client Meetings: Bob in the Big Apple

Client Meetings: Bob in the Big Apple

Erika Siegfried 7 April 2017
Bob Croslin been working with Wonderful Machine for the past several months to refresh his portfolios, both online and in print with Senior Photo Editor Stacy Swiderski. Armed with a refreshed web edit and brand new portfolio, Bob got in touch with me in mid-February to see if I could set up some face time with clients during his visit to NYC.
Marketing Partner: A Canadian Campaign for Michelle Gibson

Marketing Partner: A Canadian Campaign for Michelle Gibson

Erika Siegfried 31 January 2017
Toronto photographer Michelle Gibson came to me back in the spring, curious about what continuous marketing efforts Wonderful Machine could offer her. At the time, Michelle was at the tail-end of Campaign Manager…
Client List Build: Inspired Storytellers

Client List Build: Inspired Storytellers

Erika Siegfried 5 January 2017
Back in the summer, I built a targeted prospect list build for New Orleans portraiture and documentary photographer Bryan Tarnowski. This list centered around national publications that publish in-depth picture stories…
Project Pitch: A Modern-Luxe Addition for Kim Smith

Project Pitch: A Modern-Luxe Addition for Kim Smith

Erika Siegfried 21 November 2016
Buffalo, New York-based photographer Kim Smith specializes in commercial architecture photography. When she joined Wonderful Machine earlier this year, she was interested in refining her branding and expanding her portfolio to include more residential and hospitality images…
Justin Bastien: In Deep with Alaska & U.S. Coast Guard

Justin Bastien: In Deep with Alaska & U.S. Coast Guard

Erika Siegfried 19 September 2016
Alaska’s untamed wilderness is surrounded by the treacherous Bering Sea, the Arctic Ocean, and the North Pacific, paired with incredibly strong winds and ice floes that slam the coastline…
Emailer: A Fresh Pick for Stephanie Mullins

Emailer: A Fresh Pick for Stephanie Mullins

Erika Siegfried 13 September 2016
Nashville food photographer and WM member Stephanie Mullins came to me in need of a new template for her mass emailer. Stephanie’s work is pretty delectable, so she needed a design as appetizing as her photos to make mouths water.
Prospect List Build: Megan Taylor

Prospect List Build: Megan Taylor

Erika Siegfried 23 May 2016
Prospecting can be challenging for so many different types of professions, especially when it comes to prospecting appropriate creative clients for professional photographers. I recently had the pleasure of doing just that for Megan Taylor, who was looking to build a list of clients that matched her style and skill.