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Photographer Francis Hills recently came to Wonderful Machine searching for a new, London-based clientele. Photo Editor and consultant Victoria Cagol helped him build a new client list, including agents, ad agencies, and publications that best fit his style and passions.
In this month’s Member Open House, Wonderful Machine Publicist Varun Raghupathi and Photo Editor Victoria Cagol consider some of the ways photographers can use words to build their businesses.
Whether descriptive prose for a blog, pithy captions for your social media feeds, a thoughtful plan voiced in a creative call, or the precise language of a licensing agreement, knowing how to put two words together is often what separates good business-people from merely good picture-takers.