See all of our Intel and Published posts in one place!

Crew: What Set Designers Do

Crew: What Set Designers Do

Stephanie Avilés 15 June 2022
Set designers are an integral part of any production as they create the perfect setting to bring your visual concept to life and elevate your photography.
Specialty: What is Industrial Photography?

Specialty: What is Industrial Photography?

Polly Gaillard 13 April 2022
Photography was born of the Industrial Revolution, and it was an essential tool in documenting the Industrial age — steam engines, steel factories, textile mills, and mining operations.
Crew: What Photography Assistants Do

Crew: What Photography Assistants Do

Polly Gaillard 7 April 2022
A photographer’s assistant is an anticipator, a problem solver, a wire wrangler, a light setter, a meter reader, and an equipment handler. Essentially, a photography assistant is an extra set of eyes, ears, and hands that stays attuned to the photographer’s every shooting need.
Expert Advice: The Best CRM for Photographers

Expert Advice: The Best CRM for Photographers

Polly Gaillard 30 March 2022
We’ve put together a list of our favorite CRM apps for photographers including their advantages, disadvantages, and price points.
Crew: What Craft Services and Caterers Do

Crew: What Craft Services and Caterers Do

Polly Gaillard 23 March 2022
When you’re heading into a big-budget production, you’ll need to consider how to keep everyone on set happy, healthy, and well-fed. You may need to hire a caterer or craft services, or both.
Expert Advice: Why Photographers Need a CRM

Expert Advice: Why Photographers Need a CRM

Polly Gaillard 28 February 2022
A CRM allows you to organize all the interactions you have with leads, customers, and vendors so you can run your photography business more effectively.
Specialty: What is Commercial & Editorial Headshot Photography?

Specialty: What is Commercial & Editorial Headshot Photography?

Polly Gaillard 24 February 2022
Commercial and editorial headshots often fall into the realm of portrait photography, yet there are different; Polly discusses the nuances between the two, offering insights on clients, budgets, and more.
Expert Advice: Visual Identity for Photographers

Expert Advice: Visual Identity for Photographers

Lindsay Thompson, Polly Gaillard 31 January 2022
A photographer’s visual identity reflects your core values through colors, pictures, and graphics. If you want to attract quality clients, you’ll need an identity that appeals to them.
Expert Advice: Photographer Logos

Expert Advice: Photographer Logos

Lindsay Thompson, Polly Gaillard 18 January 2022
The photographer logo or wordmark is the foundation of your visual identity — the visual representation of your company’s core values or brand. A logo can drive the look and feel of all your marketing materials. After all, it appears anywhere your business name appears. 
Specialty: What Is Humanitarian Photography?

Specialty: What Is Humanitarian Photography?

Polly Gaillard 12 January 2022
While humanitarian photography may seem like a cross-section between documentary, editorial, and photojournalism, its history has a long tradition of photographers advocating for change.
Expert Advice: Writing a Photographer Bio

Expert Advice: Writing a Photographer Bio

Ashley Vaught 14 December 2021
A website bio for photographers can act as a first impression for clients. Here are some tips and examples that can help you make your first impression a good one.
Expert Advice: Web Design Basics For Photographers

Expert Advice: Web Design Basics For Photographers

Lindsay Thompson 29 November 2021
Wonderful Machine consultant Lindsay Thompson shares advice on what to consider when designing a professional photographer’s website. She explains best practices and how to use your website’s navigation, layout, and branding to best showcase your photography work to potential clients through your website.
Expert Advice: How to Create a Production Book

Expert Advice: How to Create a Production Book

Setareh Sarmadi 17 November 2021
Among the must-have tools of any shoot is the Production Book, a consolidated document of all production elements. If your shoot were a play, your PB would be its script. If a meal, the Book would be its recipe. If an IKEA dresser, the PB its instructions (but much, much better).
Crew: What Video Equipment Rental Houses Do

Crew: What Video Equipment Rental Houses Do

Daniel Kilkelly 11 November 2021
Let’s say you have a big job coming up that requires special video equipment — probably something you’re going to use maybe once or twice down the line, but definitely not regularly. It would be nice to turn to a Video Equipment Rental house.
Specialty: What is Underwater Photography?

Specialty: What is Underwater Photography?

Shannon Stewart 29 October 2021
As any experienced Underwater Photographer will tell you it’s not always a picnic. The inherently unpredictable nature of the specialty can leave the inexperienced photographer feeling frazzled, to say the least.
Crew: What Talent Agencies Do

Crew: What Talent Agencies Do

Gregory Falatek 26 October 2021
Finding appropriate talent for production can make or break the success of a shoot. It is important to understand who the company wants to reach and what message they want to send. Then, you’ll want to find a talent agency that aligns with the client’s goals and overall vision.
Expert Advice: Email Marketing for Photographers

Expert Advice: Email Marketing for Photographers

Stephanie Avilés 19 October 2021
There’s a reason that 64% of small businesses use email marketing to reach customers — it’s a useful tool for photographers to promote their work to existing and potential clients. In this article, we’ll help you get started and share best practices you can use to create a more effective email marketing strategy. 
Crew: What Animal Trainers and Handlers Do

Crew: What Animal Trainers and Handlers Do

Stephanie Avilés 27 September 2021
While working with animals has its perks, sourcing talent for a production that requires casting animals has a unique set of challenges. Luckily, there are agencies and crew that specialize in just about every aspect of animal casting, handling, and training.
Expert Advice: Twitter for Photographers

Expert Advice: Twitter for Photographers

Shannon Stewart 16 September 2021
Twitter might be stereotyped as just a funny, witty place to spew out 280 characters of charm, but it has features that distinguish it from its competitors and can help you build your brand and implement your business strategies.
Guide: Our Photo Editing Process

Guide: Our Photo Editing Process

Honore Brown 25 August 2021
How do we edit photos at Wonderful Machine? This article is a guide to the photo editing procedure at Wonderful Machine.
Specialty: What is Auto/Vehicle Photography?

Specialty: What is Auto/Vehicle Photography?

Shannon Stewart 23 August 2021
While automotive photography can be quite a broad specialty, the skillset involved can be highly technical and challenging.
Crew: Equipment Rentals

Crew: Equipment Rentals

Gregory Falatek 18 August 2021
Equipment rental houses can be an incredible resource for photographers, videographers, and anyone else in the production world. Whether you need a rare cinema lens, extra strobe lights for a large shoot, or simply an expensive piece of gear that you’d like to try before taking the plunge of purchase.
Expert Advice: Instagram For Photographers

Expert Advice: Instagram For Photographers

Jaymie Hommel, Shannon Stewart 12 August 2021
Instagram is an excellent platform for photographers to both engage with their audience and attract new clients. Here are the best practices.
Crew: What Retouchers Do

Crew: What Retouchers Do

Andrew Souders 28 July 2021
Retouchers are the muscle behind the high-end imagery we see today. We spoke with some of the best to learn how and why they do what they do.
Expert Advice: How to Build Your Web Presence

Expert Advice: How to Build Your Web Presence

Shannon Stewart 23 July 2021
The internet offers savvy and ambitious photographers dozens of possible avenues to make themselves known to potential clients — to take advantage of them, you need to build your web presence.