A photographer’s assistant is an anticipator, a problem solver, a wire wrangler, a light setter, a meter reader, and an equipment handler. Essentially, a photography assistant is an extra set of eyes, ears, and hands that stays attuned to the photographer’s every shooting need.
Commercial and editorial headshots often fall into the realm of portrait photography, yet there are different; Polly discusses the nuances between the two, offering insights on clients, budgets, and more.
The photographer logo or wordmark is the foundation of your visual identity — the visual representation of your company’s core values or brand. A logo can drive the look and feel of all your marketing materials. After all, it appears anywhere your business name appears.
Wonderful Machine consultant Lindsay Thompson shares advice on what to consider when designing a professional photographer’s website. She explains best practices and how to use your website’s navigation, layout, and branding to best showcase your photography work to potential clients through your website.
Among the must-have tools of any shoot is the Production Book, a consolidated document of all production elements. If your shoot were a play, your PB would be its script. If a meal, the Book would be its recipe. If an IKEA dresser, the PB its instructions (but much, much better).
Let’s say you have a big job coming up that requires special video equipment — probably something you’re going to use maybe once or twice down the line, but definitely not regularly. It would be nice to turn to a Video Equipment Rental house.
As any experienced Underwater Photographer will tell you it’s not always a picnic. The inherently unpredictable nature of the specialty can leave the inexperienced photographer feeling frazzled, to say the least.
Finding appropriate talent for production can make or break the success of a shoot. It is important to understand who the company wants to reach and what message they want to send. Then, you’ll want to find a talent agency that aligns with the client’s goals and overall vision.
There’s a reason that 64% of small businesses use email marketing to reach customers — it’s a useful tool for photographers to promote their work to existing and potential clients. In this article, we’ll help you get started and share best practices you can use to create a more effective email marketing strategy.
While working with animals has its perks, sourcing talent for a production that requires casting animals has a unique set of challenges. Luckily, there are agencies and crew that specialize in just about every aspect of animal casting, handling, and training.
Twitter might be stereotyped as just a funny, witty place to spew out 280 characters of charm, but it has features that distinguish it from its competitors and can help you build your brand and implement your business strategies.
Equipment rental houses can be an incredible resource for photographers, videographers, and anyone else in the production world. Whether you need a rare cinema lens, extra strobe lights for a large shoot, or simply an expensive piece of gear that you’d like to try before taking the plunge of purchase.