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Set designers are an integral part of any production as they create the perfect setting to bring your visual concept to life and elevate your photography.

Photography was born of the Industrial Revolution, and it was an essential tool in documenting the Industrial age — steam engines, steel factories, textile mills, and mining operations.

A photographer’s assistant is an anticipator, a problem solver, a wire wrangler, a light setter, a meter reader, and an equipment handler. Essentially, a photography assistant is an extra set of eyes, ears, and hands that stays attuned to the photographer’s every shooting need.

We’ve put together a list of our favorite CRM apps for photographers including their advantages, disadvantages, and price points.

When you’re heading into a big-budget production, you’ll need to consider how to keep everyone on set happy, healthy, and well-fed. You may need to hire a caterer or craft services, or both.

A CRM allows you to organize all the interactions you have with leads, customers, and vendors so you can run your photography business more effectively.

Commercial and editorial headshots often fall into the realm of portrait photography, yet there are different; Polly discusses the nuances between the two, offering insights on clients, budgets, and more.

A photographer’s visual identity reflects your core values through colors, pictures, and graphics. If you want to attract quality clients, you’ll need an identity that appeals to them.

The photographer logo or wordmark is the foundation of your visual identity — the visual representation of your company’s core values or brand. A logo can drive the look and feel of all your marketing materials. After all, it appears anywhere your business name appears. 

While humanitarian photography may seem like a cross-section between documentary, editorial, and photojournalism, its history has a long tradition of photographers advocating for change.

A website bio for photographers can act as a first impression for clients. Here are some tips and examples that can help you make your first impression a good one.

Wonderful Machine consultant Lindsay Thompson shares advice on what to consider when designing a professional photographer’s website. She explains best practices and how to use your website’s navigation, layout, and branding to best showcase your photography work to potential clients through your website.

Among the must-have tools of any shoot is the Production Book, a consolidated document of all production elements. If your shoot were a play, your PB would be its script. If a meal, the Book would be its recipe. If an IKEA dresser, the PB its instructions (but much, much better).

Let’s say you have a big job coming up that requires special video equipment — probably something you’re going to use maybe once or twice down the line, but definitely not regularly. It would be nice to turn to a Video Equipment Rental house.

As any experienced Underwater Photographer will tell you it’s not always a picnic. The inherently unpredictable nature of the specialty can leave the inexperienced photographer feeling frazzled, to say the least.

Finding appropriate talent for production can make or break the success of a shoot. It is important to understand who the company wants to reach and what message they want to send. Then, you’ll want to find a talent agency that aligns with the client’s goals and overall vision.

There’s a reason that 64% of small businesses use email marketing to reach customers — it’s a useful tool for photographers to promote their work to existing and potential clients. In this article, we’ll help you get started and share best practices you can use to create a more effective email marketing strategy. 

While working with animals has its perks, sourcing talent for a production that requires casting animals has a unique set of challenges. Luckily, there are agencies and crew that specialize in just about every aspect of animal casting, handling, and training.

Twitter might be stereotyped as just a funny, witty place to spew out 280 characters of charm, but it has features that distinguish it from its competitors and can help you build your brand and implement your business strategies.

How do we edit photos at Wonderful Machine? This article is a guide to the photo editing procedure at Wonderful Machine.

While automotive photography can be quite a broad specialty, the skillset involved can be highly technical and challenging.

Equipment rental houses can be an incredible resource for photographers, videographers, and anyone else in the production world. Whether you need a rare cinema lens, extra strobe lights for a large shoot, or simply an expensive piece of gear that you’d like to try before taking the plunge of purchase.

Instagram is an excellent platform for photographers to both engage with their audience and attract new clients. Here are the best practices.

Retouchers are the muscle behind the high-end imagery we see today. We spoke with some of the best to learn how and why they do what they do.

The internet offers savvy and ambitious photographers dozens of possible avenues to make themselves known to potential clients — to take advantage of them, you need to build your web presence.