See all of our Intel and Published posts in one place!

Expert Advice: Twitter for Photographers

Expert Advice: Twitter for Photographers

Shannon Stewart 16 September 2021
Twitter might be stereotyped as just a funny, witty place to spew out 280 characters of charm, but it has features that distinguish it from its competitors and can help you build your brand and implement your business strategies.
Specialty: What is Auto/Vehicle Photography?

Specialty: What is Auto/Vehicle Photography?

Shannon Stewart 23 August 2021
While automotive photography can be quite a broad specialty, the skillset involved can be highly technical and challenging.
Expert Advice: Instagram For Photographers

Expert Advice: Instagram For Photographers

Jaymie Hommel 12 August 2021
Instagram is an excellent platform for photographers to both engage with their audience and attract new clients. Here are the best practices.
Crew: What Retouchers Do

Crew: What Retouchers Do

Andrew Souders 28 July 2021
Retouchers are the muscle behind the high-end imagery we see today. We spoke with some of the best to learn how and why they do what they do.
Expert Advice: How to Build Your Web Presence

Expert Advice: How to Build Your Web Presence

Shannon Stewart 23 July 2021
The internet offers savvy and ambitious photographers dozens of possible avenues to make themselves known to potential clients — to take advantage of them, you need to build your web presence.
Specialty: What is Food & Drink Photography?

Specialty: What is Food & Drink Photography?

Shannon Stewart 1 July 2021
Now that social media has made everyone a food photographer, we dive into what it really means to be a professional.
Expert Advice: Pitching Picture Stories to Magazines

Expert Advice: Pitching Picture Stories to Magazines

Craig Oppenheimer 22 June 2021
Self-assigned projects don’t have to just be timely to get picked up by well-known publications and other big-name outlets. A polished project can get the attention of any busy editor.
Expert Advice: Search Engine Optimization (SEO) for Photographers

Expert Advice: Search Engine Optimization (SEO) for Photographers

Ashley Vaught 21 June 2021
You can’t be in business today without a site that’s optimized for search engines. We’ve got plenty of basic suggestions to get you started.
Specialty: What is Lifestyle Photography?

Specialty: What is Lifestyle Photography?

Victoria Cagol 17 June 2021
Perhaps the most dominant specialty clients seek today is lifestyle photography, which aims to capture easy living in its best moments.
Expert Advice: Google Analytics Setup

Expert Advice: Google Analytics Setup

Will Good 16 June 2021
Need to set up Google Analytics? Learn how to set up Google Analytics’s “Universal Analytics” for your site.
Expert Advice: Hiring Crew

Expert Advice: Hiring Crew

Setareh Sarmadi 15 June 2021
A successful production requires assembling a talented and experienced crew, whether it’s a single assistant or a team of 20 people.
Crew: What Makeup Artists Do

Crew: What Makeup Artists Do

Shannon Stewart 10 June 2021
Professional makeup artists understand how light shapes the face and have techniques to emphasize features, making people look their best.
Specialty: What is Sports & Fitness Photography?

Specialty: What is Sports & Fitness Photography?

Varun Raghupathi 27 May 2021
What is Sports & Fitness photography? More than most photographic specialties, Sports & Fitness overlaps with other specialties, including action, portraiture, and brand narrative. Varun Raghupathi interviews several seasoned professionals for answers.
Expert Advice: Treatments

Expert Advice: Treatments

Craig Oppenheimer 18 May 2021
I consult with photographers daily about developing estimates for projects big and small. Here’s some advice on how to create an effective treatment for potential clients.
Expert Advice: Prospect List Services

Expert Advice: Prospect List Services

Hannah Sirusas 5 May 2021
Searching for a new client and their contact info is tedious for any photographer. Here are the different prospect list providers.
Expert Advice: Online Photographer Directories

Expert Advice: Online Photographer Directories

Hannah Sirusas 4 May 2021
Every photographer needs to find ways to connect with clients. One of the best passive approaches you can adopt is having a listing in an online photographer database.
Crew: What Location Scouts Do

Crew: What Location Scouts Do

Varun Raghupathi 28 April 2021
When the location is an important aspect of your shoot, it’s good to work with a professional location scout to help you find that perfect spot. Here’s how some photographers figure out who to hire ahead of shoot day.
Crew: What Prop Stylists Do

Crew: What Prop Stylists Do

Andrew Souders 27 April 2021
From keys to cows, prop stylists can source the most unusual objects to make images visually appealing. Wonderful Machine’s Andrew Souders peeks behind the scenes and tells us how sets come to life.
Expert Advice: Writing a Photographer Bio

Expert Advice: Writing a Photographer Bio

Varun Raghupathi 15 April 2021
A website bio for photographers can act as a first impression for clients. Here are some tips and examples that can help you make your first impression a good one.
Specialty: What is Still Life or Product Photography?

Specialty: What is Still Life or Product Photography?

Jen Warren 14 April 2021
Still Life photography may have a simple definition, but the preparation necessary for creating great imagery in this field is anything but. Check out the best ways to approach this genre of photography — and what photo editors look for when hiring for these types of shoots.
Specialty: What is Brand Narrative Photography?

Specialty: What is Brand Narrative Photography?

Aimee Baldridge 31 March 2021
What is brand narrative photography? It’s all about helping clients tell the story of their company, be it their people, practices, or products. Hear from three photographers about how their backgrounds and styles have made them ideal collaborators for clients in the brand narrative sphere.
Expert Advice: Packing for a Protest

Expert Advice: Packing for a Protest

Tara Todras-Whitehill 25 March 2021
A veteran of protest photography from her time in the Middle East, Tara Todras-Whitehill discusses how to properly pack for demonstrations. Far from just making sure to bring the right camera equipment along, Tara’s list covers the sort of protective gear and other necessities needed for long, tense days in the eye of a stormy protest.
Specialty: What is Travel Photography?

Specialty: What is Travel Photography?

Jen Warren 18 March 2021
Travel photography, often created from the tourist’s point of view, involves storytelling that capture special moments and atmospheres.
Crew: Where Props & Backgrounds are Found

Crew: Where Props & Backgrounds are Found

Victoria Cagol 4 March 2021
Many projects will require props and backgrounds. Finding the best ones requires consulting a props & backgrounds rental house.
Expert Advice: Remote Photo Shoots Using Zoom

Expert Advice: Remote Photo Shoots Using Zoom

Tara Todras-Whitehill 23 February 2021
Wonderful Machine’s Tara Todras-Whitehill describes the process behind shooting a New York Times assignment remotely, in this case not only due to COVID-19 precautions but out of necessity for her subjects’ safety.