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Expert Advice: Email Marketing for Photographers

Expert Advice: Email Marketing for Photographers

Stephanie Avilés 19 October 2021
There’s a reason that 64% of small businesses use email marketing to reach customers — it’s a useful tool for photographers to promote their work to existing and potential clients. In this article, we’ll help you get started and share best practices you can use to create a more effective email marketing strategy. 
Expert Advice: Twitter for Photographers

Expert Advice: Twitter for Photographers

Shannon Stewart 16 September 2021
Twitter might be stereotyped as just a funny, witty place to spew out 280 characters of charm, but it has features that distinguish it from its competitors and can help you build your brand and implement your business strategies.
Expert Advice: Instagram For Photographers

Expert Advice: Instagram For Photographers

Jaymie Hommel 12 August 2021
Instagram is an excellent platform for photographers to both engage with their audience and attract new clients. Here are the best practices.
Expert Advice: How to Build Your Web Presence

Expert Advice: How to Build Your Web Presence

Shannon Stewart 23 July 2021
The internet offers savvy and ambitious photographers dozens of possible avenues to make themselves known to potential clients — to take advantage of them, you need to build your web presence.
Expert Advice: Pitching Picture Stories to Magazines

Expert Advice: Pitching Picture Stories to Magazines

Craig Oppenheimer 22 June 2021
Self-assigned projects don’t have to just be timely to get picked up by well-known publications and other big-name outlets. A polished project can get the attention of any busy editor.
Expert Advice: Search Engine Optimization (SEO) for Photographers

Expert Advice: Search Engine Optimization (SEO) for Photographers

Ashley Vaught 21 June 2021
You can’t be in business today without a site that’s optimized for search engines. We’ve got plenty of basic suggestions to get you started.
Expert Advice: Google Analytics Setup

Expert Advice: Google Analytics Setup

Will Good 16 June 2021
Need to set up Google Analytics? Learn how to set up Google Analytics’s “Universal Analytics” for your site.
Expert Advice: Hiring Crew

Expert Advice: Hiring Crew

Setareh Sarmadi 15 June 2021
A successful production requires assembling a talented and experienced crew, whether it’s a single assistant or a team of 20 people.
Expert Advice: Treatments

Expert Advice: Treatments

Craig Oppenheimer 18 May 2021
I consult with photographers daily about developing estimates for projects big and small. Here’s some advice on how to create an effective treatment for potential clients.
Expert Advice: Prospect List Services

Expert Advice: Prospect List Services

Hannah Sirusas 5 May 2021
Searching for a new client and their contact info is tedious for any photographer. Here are the different prospect list providers.
Expert Advice: Online Photographer Directories

Expert Advice: Online Photographer Directories

Hannah Sirusas 4 May 2021
Every photographer needs to find ways to connect with clients. One of the best passive approaches you can adopt is having a listing in an online photographer database.
Expert Advice: Writing a Photographer Bio

Expert Advice: Writing a Photographer Bio

Varun Raghupathi 15 April 2021
A website bio for photographers can act as a first impression for clients. Here are some tips and examples that can help you make your first impression a good one.
Expert Advice: Packing for a Protest

Expert Advice: Packing for a Protest

Tara Todras-Whitehill 25 March 2021
A veteran of protest photography from her time in the Middle East, Tara Todras-Whitehill discusses how to properly pack for demonstrations. Far from just making sure to bring the right camera equipment along, Tara’s list covers the sort of protective gear and other necessities needed for long, tense days in the eye of a stormy protest.
Expert Advice: Optimizing Images and Video for the Web

Expert Advice: Optimizing Images and Video for the Web

Will Good 16 March 2021
Having beautiful, high-resolution imagery and video is only half the battle these days; the other half is knowing how to format your files to best comply with the ways of the internet. Wonderful Machine’s Will Good discusses how to properly save, convert, and upload your work, be it a JPEG, MP4, or GIF.
Expert Advice: Remote Photo Shoots Using Zoom

Expert Advice: Remote Photo Shoots Using Zoom

Tara Todras-Whitehill 23 February 2021
Wonderful Machine’s Tara Todras-Whitehill describes the process behind shooting a New York Times assignment remotely, in this case not only due to COVID-19 precautions but out of necessity for her subjects’ safety.
Expert Advice: Client Types: Brands

Expert Advice: Client Types: Brands

Nicole Poulin 22 February 2021
Our definition of a Brand is any company that is not a Publication or and Agency. That list covers a lot of territory, including companies that you might not think of as brands (like architecture firms or governmental agencies).
Expert Advice: Client Job Titles

Expert Advice: Client Job Titles

Nicole Poulin 18 February 2021
Knowing what types of companies use commercial photography is one thing. Knowing which individuals at those companies hire photographers is quite another. All the marketing in the world won’t help if you’re not targeting the folks who can actually hire you. Understanding job titles is an important first step as you begin your research.
Expert Advice: Words for Photographers

Expert Advice: Words for Photographers

Victoria Cagol 17 February 2021
Whether descriptive prose for a blog, pithy captions for your social media feeds, a thoughtful plan voiced in a creative call, or the precise language of a licensing agreement, knowing how to put two words together is often what separates good business-people from merely good picture-takers.
Expert Advice: How To Register Your Copyright

Expert Advice: How To Register Your Copyright

Honore Brown 12 November 2020
Photo editor Honore Brown explains the process of copyright registration for photographic images, which is as important as it can be confusing.
Expert Advice: LinkedIn for Photographers

Expert Advice: LinkedIn for Photographers

Nadia Kiyatkina 10 October 2020
Social media should be part of every photographer’s marketing strategy, and LinkedIn has some unique features that make it truly essential.
Expert Advice: Photographer Scams

Expert Advice: Photographer Scams

Bill Cramer 1 October 2020
Wonderful Machine members often receive emails with fake commissions. CEO Bill Cramer details how to recognize and protect yourself against them.
Expert Advice: Insurance for Photographers

Expert Advice: Insurance for Photographers

Aimee Baldridge 10 September 2020
Insurance is available for just about everything and everyone you can have, use, do, or interact with as a photographer, and you’ll need some of it to be in business.
Expert Advice: Agent Contracts

Expert Advice: Agent Contracts

Craig Oppenheimer 21 July 2020
In part two of our two-part series, we’ll touch on what are the different features of a contract, how each contract is its own unique document, and how to terminate a relationship with your rep if you feel that’s in your best interest.
Expert Advice: The Photographer/Agent Relationship

Expert Advice: The Photographer/Agent Relationship

Bill Cramer 14 July 2020
What does a photographer rep do? How do you find a rep? How should you contact a rep? We explain everything about finding a rep.
Expert Advice: Working From Home

Expert Advice: Working From Home

Katie Keller 24 June 2020
Working from home may, for many reasons, become the new normal. It’s essential to find ways to stay productive and stay sharp when at home.