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Expert Advice: Self-Publishing a Photobook

Expert Advice: Self-Publishing a Photobook

Polly Gaillard 27 July 2022
We take a deep dive into the world of self-publishing a photobook. Find out everything you need to know about the process, from concept and design to marketing and distribution.
Expert Advice: Independent Photobook Publishers

Expert Advice: Independent Photobook Publishers

Polly Gaillard 12 July 2022
Independent photobook publishers print creative and beautifully crafted books that become an extension of the photographers’ project. Learn about the pros, cons, process, and cost of working with indie presses.
Expert Advice: Traditional Photobook Publishers

Expert Advice: Traditional Photobook Publishers

Polly Gaillard 6 July 2022
Traditional photobook publishers are highly selective in their choices of what photography books they publish. They handle all aspects of the production – from the design process to the book’s production, distribution, and marketing.
Expert Advice: Publishing a Photobook

Expert Advice: Publishing a Photobook

Polly Gaillard 28 June 2022
The number of photobook publishers has increased dramatically. Additionally, a photographer’s desire to publish photobooks has grown. We examine the ins and outs of photobook publishing through traditional publishing houses, independent presses, and self-publishing
Expert Advice: The Best CRM for Photographers

Expert Advice: The Best CRM for Photographers

Polly Gaillard 30 March 2022
We’ve put together a list of our favorite CRM apps for photographers including their advantages, disadvantages, and price points.
Expert Advice: Why Photographers Need a CRM

Expert Advice: Why Photographers Need a CRM

Polly Gaillard 28 February 2022
A CRM allows you to organize all the interactions you have with leads, customers, and vendors so you can run your photography business more effectively.
Expert Advice: Visual Identity for Photographers

Expert Advice: Visual Identity for Photographers

Lindsay Thompson, Polly Gaillard 31 January 2022
A photographer’s visual identity reflects your core values through colors, pictures, and graphics. If you want to attract quality clients, you’ll need an identity that appeals to them.
Expert Advice: Photographer Logos

Expert Advice: Photographer Logos

Lindsay Thompson, Polly Gaillard 18 January 2022
The photographer logo or wordmark is the foundation of your visual identity — the visual representation of your company’s core values or brand. A logo can drive the look and feel of all your marketing materials. After all, it appears anywhere your business name appears. 
Expert Advice: Writing a Photographer Bio

Expert Advice: Writing a Photographer Bio

Ashley Vaught 14 December 2021
A website bio for photographers can act as a first impression for clients. Here are some tips and examples that can help you make your first impression a good one.
Expert Advice: Web Design Basics For Photographers

Expert Advice: Web Design Basics For Photographers

Lindsay Thompson 29 November 2021
Wonderful Machine consultant Lindsay Thompson shares advice on what to consider when designing a professional photographer’s website. She explains best practices and how to use your website’s navigation, layout, and branding to best showcase your photography work to potential clients through your website.
Expert Advice: How to Create a Production Book

Expert Advice: How to Create a Production Book

Setareh Sarmadi 17 November 2021
Among the must-have tools of any shoot is the Production Book, a consolidated document of all production elements. If your shoot were a play, your PB would be its script. If a meal, the Book would be its recipe. If an IKEA dresser, the PB its instructions (but much, much better).
Expert Advice: Email Marketing for Photographers

Expert Advice: Email Marketing for Photographers

Stephanie Avilés 19 October 2021
There’s a reason that 64% of small businesses use email marketing to reach customers — it’s a useful tool for photographers to promote their work to existing and potential clients. In this article, we’ll help you get started and share best practices you can use to create a more effective email marketing strategy. 
Expert Advice: Twitter for Photographers

Expert Advice: Twitter for Photographers

Shannon Stewart 16 September 2021
Twitter might be stereotyped as just a funny, witty place to spew out 280 characters of charm, but it has features that distinguish it from its competitors and can help you build your brand and implement your business strategies.
Expert Advice: Instagram For Photographers

Expert Advice: Instagram For Photographers

Jaymie Hommel, Shannon Stewart 12 August 2021
Instagram is an excellent platform for photographers to both engage with their audience and attract new clients. Here are the best practices.
Expert Advice: How to Build Your Web Presence

Expert Advice: How to Build Your Web Presence

Shannon Stewart 23 July 2021
The internet offers savvy and ambitious photographers dozens of possible avenues to make themselves known to potential clients — to take advantage of them, you need to build your web presence.
Expert Advice: Pitching Picture Stories to Magazines

Expert Advice: Pitching Picture Stories to Magazines

Craig Oppenheimer, Jen Warren 22 June 2021
Self-assigned projects don’t have to just be timely to get picked up by well-known publications and other big-name outlets. A polished project can get the attention of any busy editor.
Expert Advice: Search Engine Optimization (SEO) for Photographers

Expert Advice: Search Engine Optimization (SEO) for Photographers

Ashley Vaught 21 June 2021
You can’t be in business today without a site that’s optimized for search engines. We’ve got plenty of basic suggestions to get you started.
Expert Advice: Google Analytics Setup

Expert Advice: Google Analytics Setup

Will Good 16 June 2021
Need to set up Google Analytics? Learn how to set up Google Analytics’s “Universal Analytics” for your site.
Expert Advice: Hiring Crew

Expert Advice: Hiring Crew

Setareh Sarmadi 15 June 2021
A successful production requires assembling a talented and experienced crew, whether it’s a single assistant or a team of 20 people.
Expert Advice: Treatments

Expert Advice: Treatments

Craig Oppenheimer 18 May 2021
I consult with photographers daily about developing estimates for projects big and small. Here’s some advice on how to create an effective treatment for potential clients.
Expert Advice: Prospect List Services

Expert Advice: Prospect List Services

Hannah Sirusas 5 May 2021
Searching for a new client and their contact info is tedious for any photographer. Here are the different prospect list providers.
Expert Advice: Online Photographer Directories

Expert Advice: Online Photographer Directories

Hannah Sirusas 4 May 2021
Every photographer needs to find ways to connect with clients. One of the best passive approaches you can adopt is having a listing in an online photographer database.
Expert Advice: Packing for a Protest

Expert Advice: Packing for a Protest

Tara Todras-Whitehill 25 March 2021
A veteran of protest photography from her time in the Middle East, Tara Todras-Whitehill discusses how to properly pack for demonstrations. Far from just making sure to bring the right camera equipment along, Tara’s list covers the sort of protective gear and other necessities needed for long, tense days in the eye of a stormy protest.
Expert Advice: Optimizing Images and Video for the Web

Expert Advice: Optimizing Images and Video for the Web

Will Good 16 March 2021
Having beautiful, high-resolution imagery and video is only half the battle these days; the other half is knowing how to format your files to best comply with the ways of the internet. Wonderful Machine’s Will Good discusses how to properly save, convert, and upload your work, be it a JPEG, MP4, or GIF.
Expert Advice: Remote Photo Shoots Using Zoom

Expert Advice: Remote Photo Shoots Using Zoom

Tara Todras-Whitehill 23 February 2021
Wonderful Machine’s Tara Todras-Whitehill describes the process behind shooting a New York Times assignment remotely, in this case not only due to COVID-19 precautions but out of necessity for her subjects’ safety.