Winning the right kind of award can put a photographer on the map. But entering photo contests can also be time-consuming, expensive, and futile. Wonderful Machine looks into how to play this game to win.
Professional associations have been around since the Middle Ages, with the purpose of upholding standards, supporting members, and advocating for their rights. In our digital age, the media landscape is undergoing rapid and drastic changes, and professionals need these organizations more than ever to advocate for their rights.
If you haven’t heard, Google Analytics is transitioning from Universal Analytics to GA4, and we recommend you make the switch too! We’ll break down the why and how of setting up GA4, which you should do ASAP, as Google will discontinue Universal Analytics on July 1, 2023.
A well-maintained social media presence is essential for many photographers. However, the constant updates this requires can be very time-consuming. We look at how photographers can use social media efficiently and effectively to grow their businesses.
Independent photobook publishers print creative and beautifully crafted books that become an extension of the photographers’ project. Learn about the pros, cons, process, and cost of working with indie presses.
Traditional photobook publishers are highly selective in their choices of what photography books they publish. They handle all aspects of the production – from the design process to the book’s production, distribution, and marketing.
The number of photobook publishers has increased dramatically. Additionally, a photographer’s desire to publish photobooks has grown. We examine the ins and outs of photobook publishing through traditional publishing houses, independent presses, and self-publishing
The photographer logo or wordmark is the foundation of your visual identity — the visual representation of your company’s core values or brand. A logo can drive the look and feel of all your marketing materials. After all, it appears anywhere your business name appears.
Wonderful Machine consultant Lindsay Thompson shares advice on what to consider when designing a professional photographer’s website. She explains best practices and how to use your website’s navigation, layout, and branding to best showcase your photography work to potential clients through your website.
Among the must-have tools of any shoot is the Production Book, a consolidated document of all production elements. If your shoot were a play, your PB would be its script. If a meal, the Book would be its recipe. If an IKEA dresser, the PB its instructions (but much, much better).
There’s a reason that 64% of small businesses use email marketing to reach customers — it’s a useful tool for photographers to promote their work to existing and potential clients. In this article, we’ll help you get started and share best practices you can use to create a more effective email marketing strategy.
Twitter might be stereotyped as just a funny, witty place to spew out 280 characters of charm, but it has features that distinguish it from its competitors and can help you build your brand and implement your business strategies.