See all of our Intel and Published posts in one place!

Client Meetings: Dan McBride

Client Meetings: Dan McBride

Eloísa García 24 June 2022
Wonderful Machine Marketing Specialist Elo García assists photographer Dan McBride through two consulting projects. First, they worked on building a list of clients focused on agencies and brands, then Elo put together a list of 28 representatives across the US.
Pricing and Negotiating: Ambassador Portraits for Apparel Company

Pricing and Negotiating: Ambassador Portraits for Apparel Company

Craig Oppenheimer 21 June 2022
Executive Producer Craig Oppenheimer works with a portrait photographer to produce an estimate for an ambassador apparel company. With four talent, three poses, and two looks the client needed 24 images for 1-year use, with broad usage plans for out of home displays.
Print Promo: Clay Cook

Print Promo: Clay Cook

Lindsay Thompson 17 June 2022
Wonderful Machine lead designer Lindsay Thompson lets her creativity soar in a dynamic project, creating a print promo with photographer Clay Cook. This simple sketchbook became a masterpiece with custom elements such as white foil, wire-o binding, rough edges, and a matte finish.
Emailer Template: Hugo Hamaoui

Emailer Template: Hugo Hamaoui

José Silva Jr. 16 June 2022
Hugo Hamaoui is a fashion and still life photographer from Montreal, Canada who sought out a way to appeal to new clients. He came to Wonderful Machine to work with designer José Silva Jr. on an emailer template that would fit his style and needs.
Crew: What Set Designers Do

Crew: What Set Designers Do

Stephanie Avilés 15 June 2022
Set designers are an integral part of any production as they create the perfect setting to bring your visual concept to life and elevate your photography.
Web Ads: May 2021

Web Ads: May 2021

Ashley Vaught 14 June 2022
During May Wonderful Machine continued its Google Ads campaigns, which in turn drove 15% of the traffic to our site. Each of the three ad groups did well, with the locations ad group winning the lion’s share of impressions and clicks.
SOCIAL MEDIA: MAY 2022

SOCIAL MEDIA: MAY 2022

Brandi Spering 10 June 2022
Most of our platforms thrived in May, while others seemed to tread water. Pageviews went down for LinkedIn but increased on Twitter, with 2,254 more profile visits than the previous month.
Client Outreach: May 2022

Client Outreach: May 2022

Stephanie Avilés 9 June 2022
During the month of May, the client outreach team was diligently connecting with clients, leading capabilities calls, and updating records.
Analytics: May 2022

Analytics: May 2022

Ashley Vaught 8 June 2022
With the migration of Google Analytics from UA to GA4, we have been thinking about how to change our monthly analytics report.
Emailers: May 2022

Emailers: May 2022

Claire Downey 7 June 2022
Our Creative in Place results last month were as welcome as the flowers in May, to loosely quote playwright Charles Macklin. We started off with briefcases and ties in Creative in Place: Office Space and eased into June with Creative in Place: Architect’s Playhouse. 
Stock Requests: May 2022

Stock Requests: May 2022

Andrew Souders 6 June 2022
With Summer on the horizon, our May stock requests were heating up with a long list of international and local lifestyle images from Travel + Leisure and the State of Georgia Department of Public Health.
Client Meetings: Lemar Arceneaux

Client Meetings: Lemar Arceneaux

Eloísa García 27 May 2022
When New Orleans-based photographer Lemar Arceneaux began to seek new clients he connected with Eloísa Garcia to help his portfolio reach numerous prospects. Many of them reached out with interest in his street-style portraits and live music documentation.
Social Media: April 2022

Social Media: April 2022

Rachel Rhodes 24 May 2022
Instagram flourished with more engaging Stories, while 3.3% of our YouTube traffic came from the search term “editorial photography.”
Shoot Production: Banner Health

Shoot Production: Banner Health

Bryan Sheffield 23 May 2022
Senior Producer Bryan Sheffield worked with Steve Craft and Rebecca Stumpf on a Banner Health production. Navigating two shoots in different states, the teams met with the real-life healthcare workers behind the brand.
Pricing & Negotiating: OOH Campaign for International Non-Profit

Pricing & Negotiating: OOH Campaign for International Non-Profit

Bryan Sheffield 21 May 2022
Senior Producer Bryan Sheffield helped a photographer quote on an OOH campaign for an international non-profit client, pricing everything from covid tests to hiring assistants.
Web Ads: April 2022

Web Ads: April 2022

Ashley Vaught 17 May 2022
Bringing showers and warmer weather, April also planted the germ of innovation as we created a new ad group for our Google Ads campaign.
ASMP Colorado presents: The Business of photography

ASMP Colorado presents: The Business of photography

Bill Cramer 14 May 2022
Wonderful Machine teamed up with ASMP Colorado on May 14th for a fun and informative virtual event covering the business of photography. Our photo editors, marketing specialists, and producers shared trends in branding, marketing, social media, SEO, estimating, and shoot production.
Client Outreach: April 2022

Client Outreach: April 2022

Stephanie Avilés 13 May 2022
During April the client outreach team was busy connecting with clients, leading capabilities calls, and updating records. Last month, we made updates to 1,057 people and 624 companies in our substantial (and ever-growing!) database of publications, agencies, and brands.
Emailers: April 2022

Emailers: April 2022

Claire Downey 11 May 2022
It’s hard to believe April is already over, what a whirlwind! We started off promoting the community focused Shoot Production: Nike Give and had a rosy finish with Creative in Place: Think Pink.
Stock Requests: April 2022

Stock Requests: April 2022

Andrew Souders 10 May 2022
From travel to tech, our April Stock Requests differed in their subject matter, from the coastal Hobbit Restaurant to former Apple designer Jony Ive, yet maintained a colorful outlook across the board.
Analytics: April 2022

Analytics: April 2022

Ashley Vaught 9 May 2022
Google Analytics for WonderfulMachine.com were quite schlimm, as the Germans say, for April 2022. That means not good. However, the blog saw improvements. So with the ups and downs, we learn that the ship does rock with the tides.
Web Ads: March 2022

Web Ads: March 2022

Ashley Vaught 19 April 2022
During the month of March we made some changes to our daily budget which resulted in dramatic increase in clicks and impressions and a concomitant increase in the cost of our ads, while the CPC, or cost-per-click, did not decrease proportionally
Social Media: March 2022

Social Media: March 2022

Rachel Rhodes 18 April 2022
Chava Oropesa’s Instagram Takeover served some culturally significant food shots this March, while Idea Pins energized our Pinterest!
Client Outreach: March 2022

Client Outreach: March 2022

Stephanie Avilés 15 April 2022
In March 2022, we welcomed a few new members to the client outreach team to help support our efforts! The biggest focus this month was on updating existing records, and the team made updates to 1,034 people and 569 companies in Wonderful Machine’s extensive database of publications, agencies, and brands.
Pricing & Negotiating: Photography Retainer for Social Media

Pricing & Negotiating: Photography Retainer for Social Media

Craig Oppenheimer 14 April 2022
Executive Producer Craig Oppenheimer helps a photographer put together a retainer agreement for a beverage client. The pricing accounted for multiple images to be used for social media.