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With billions of active users across the globe, social media platforms have become a goldmine of data and insights, enabling businesses to understand their audience better and with that understand what kind of content will perform better. It’s important to bear in mind that social media is a continually evolving industry and demands continuous attention and online presence to keep pace with its developments.

When it comes to the most engaging content on our Social Media Platforms, videos and photographs were the most popular, with Instagram being the platform of choice for photographs and YouTube being the top choice for videos. Using polls in Instagram stories appears to be a great way to gain insights into how our audience is responding to our content. It can also help identify what content resonates most with the followers.

The majority of our social media platforms gave the gift of progress in their respective algorithms this holiday season. Let’s take a closer look at how we performed on each one.

We gained new followers on Instagram and LinkedIn, but Pinterest was our top-performing social media platform in November.

October was full of tricks and treats: our main Instagram was hacked and retrieved, and we saw progress on Facebook and LinkedIn.

While our main Instagram adjusted to the loss of interactive story polls, Pinterest and LinkedIn’s analytics improved all around.

For the most part, analytics remained steady throughout August, while Wonderful Machine launched a second Instagram, Wonderful at Work.

Instagram gained 145 new followers, watch time on YouTube nearly doubled, and Pinterest’s engagement increased by +8.3%.

Pinterest gained 19.55k impressions from our Photographer Specialties board, and page reach on Instagram doubled to 10.5k.

Most of our platforms thrived in May, while others seemed to tread water. Pageviews went down for LinkedIn but increased on Twitter, with 2,254 more profile visits than the previous month.

Instagram flourished with more engaging Stories, while 3.3% of our YouTube traffic came from the search term “editorial photography.”

Chava Oropesa’s Instagram Takeover served some culturally significant food shots this March, while Idea Pins energized our Pinterest!

Despite a star-studded month of content ranging from Christina Aguilera to Kevin Hart, February only saw minor increases across our social platforms.

Our smaller social media platforms grew in January while our largest platform, Pinterest, needed a little time to recover after the holidays.

Our Pinterest content peaked during the holidays (thanks gingerbread house enthusiasts!) while some of our other socials felt a bit of a chill in December.

While a photographer takeover and the impending holidays helped bolster Instagram and Pinterest’s numbers, Facebook saw subtle declines.

Multiple Photographer Spotlights shared the limelight this October, while Instagram and Pinterest enjoyed rapidly climbing numbers.

During September our Pinterest impressions soared by 52%, and Czechia-based photographer Jiří Lízler energized LinkedIn and Instagram activity.

As per usual, our Pinterest is thriving, Instagram holding strong, and LinkedIn steadily growing. However, our presence on Facebook and Twitter is more volatile than ever.

Wonderful Machine’s social media efforts remained relatively steady, with the exception of our Instagram that now has 15k followers. Our other platforms continue to grow.

Among June’s social media efforts, Wonderful Machine enjoyed unprecedented success with Luke Copping’s wildly popular Instagram Takeover.

During May 2021 Wonderful Machine’s six social media platforms were hard at work promoting member photographers and sharing creative inspiration.

Find out which posts across our social media platforms racked up the most views and likes for April 2021.

Check out our most popular social media posts from March, including the numbers behind a few of our weekend takeovers on Instagram.

Our social media promotion picked up steam in February, especially on Pinterest, and we had success getting our member photographers’ work out there on all platforms. Take a look at some of our most popular posts from the past few weeks.