A veteran of protest photography from her time in the Middle East, Tara Todras-Whitehill discusses how to properly pack for demonstrations. Far from just making sure to bring the right camera equipment along, Tara’s list covers the sort of protective gear and other necessities needed for long, tense days in the eye of a stormy protest.
Having beautiful, high-resolution imagery and video is only half the battle these days; the other half is knowing how to format your files to best comply with the ways of the internet. Wonderful Machine’s Will Good discusses how to properly save, convert, and upload your work, be it a JPEG, MP4, or GIF.
Wonderful Machine’s Tara Todras-Whitehill describes the process behind shooting a New York Times assignment remotely, in this case not only due to COVID-19 precautions but out of necessity for her subjects’ safety.
Our definition of a Brand is any company that is not a Publication or and Agency. That list covers a lot of territory, including companies that you might not think of as brands (like architecture firms or governmental agencies).
Knowing what types of companies use commercial photography is one thing. Knowing which individuals at those companies hire photographers is quite another. All the marketing in the world won’t help if you’re not targeting the folks who can actually hire you. Understanding job titles is an important first step as you begin your research.
Whether descriptive prose for a blog, pithy captions for your social media feeds, a thoughtful plan voiced in a creative call, or the precise language of a licensing agreement, knowing how to put two words together is often what separates good business-people from merely good picture-takers.
In part two of our two-part series, we’ll touch on what are the different features of a contract, how each contract is its own unique document, and how to terminate a relationship with your rep if you feel that’s in your best interest.
Lightroom, my favorite image catalog software and raw processor, makes organizing and editing images a breeze. It’s a great way to view and maintain your entire archive and make non-destructive edits to your images.
Google Analytics is a free service that provides website owners with all sorts of data about their website traffic. It tracks everything from raw page views to unique visitors, traffic sources, search engine usage, and more.
Transitioning from retail to commercial photography is one of the great challenges within this field. Honore Brown chats with four photographers to outline the step-by-step process to successfully recalibrating your portfolio to market yourself to commercial clients.