News for our member photographers.

Expert Advice: Treatments

Expert Advice: Treatments

Craig Oppenheimer 18 May 2021
I consult with photographers daily about developing estimates for projects big and small. Here’s some advice on how to create an effective treatment for potential clients.
Expert Advice: Instagram For Photographers

Expert Advice: Instagram For Photographers

Jemma Dilag 6 May 2021
Instagram is an excellent platform for photographers to both engage with their audience and attract new clients. Here are the best practices.
Expert Advice: Prospect List Services

Expert Advice: Prospect List Services

Hannah Sirusas 5 May 2021
Searching for a new client and their contact info is tedious for any photographer. Here are the different prospect list providers.
Expert Advice: Online Photographer Directories

Expert Advice: Online Photographer Directories

Hannah Sirusas 4 May 2021
Every photographer needs to find ways to connect with clients. One of the best passive approaches you can adopt is having a listing in an online photographer database.
Expert Advice: Writing a Photographer Bio

Expert Advice: Writing a Photographer Bio

Varun Raghupathi 15 April 2021
A website bio for photographers can act as a first impression for clients. Here are some tips and examples that can help you make your first impression a good one.
Expert Advice: Packing for a Protest

Expert Advice: Packing for a Protest

Tara Todras-Whitehill 25 March 2021
A veteran of protest photography from her time in the Middle East, Tara Todras-Whitehill discusses how to properly pack for demonstrations. Far from just making sure to bring the right camera equipment along, Tara’s list covers the sort of protective gear and other necessities needed for long, tense days in the eye of a stormy protest.
Expert Advice: Optimizing Images and Video for the Web

Expert Advice: Optimizing Images and Video for the Web

Will Good 16 March 2021
Having beautiful, high-resolution imagery and video is only half the battle these days; the other half is knowing how to format your files to best comply with the ways of the internet. Wonderful Machine’s Will Good discusses how to properly save, convert, and upload your work, be it a JPEG, MP4, or GIF.
Expert Advice: Remote Photo Shoots Using Zoom

Expert Advice: Remote Photo Shoots Using Zoom

Tara Todras-Whitehill 23 February 2021
Wonderful Machine’s Tara Todras-Whitehill describes the process behind shooting a New York Times assignment remotely, in this case not only due to COVID-19 precautions but out of necessity for her subjects’ safety.
Expert Advice: Client Types: Brands

Expert Advice: Client Types: Brands

Nadia Kiyatkina 22 February 2021
Our definition of a Brand is any company that is not a Publication or and Agency. That list covers a lot of territory, including companies that you might not think of as brands (like architecture firms or governmental agencies).
Expert Advice: Client Job Titles

Expert Advice: Client Job Titles

Nadia Kiyatkina 18 February 2021
Knowing what types of companies use commercial photography is one thing. Knowing which individuals at those companies hire photographers is quite another. All the marketing in the world won’t help if you’re not targeting the folks who can actually hire you. Understanding job titles is an important first step as you begin your research.
Expert Advice: Words for Photographers

Expert Advice: Words for Photographers

Victoria Cagol 17 February 2021
Whether descriptive prose for a blog, pithy captions for your social media feeds, a thoughtful plan voiced in a creative call, or the precise language of a licensing agreement, knowing how to put two words together is often what separates good business-people from merely good picture-takers.
Expert Advice: How To Register Your Copyright

Expert Advice: How To Register Your Copyright

Honore Brown 12 November 2020
Photo editor Honore Brown explains the process of copyright registration for photographic images, which is as important as it can be confusing.
Expert Advice: LinkedIn for Photographers

Expert Advice: LinkedIn for Photographers

Nadia Kiyatkina 10 October 2020
Social media should be part of every photographer’s marketing strategy, and LinkedIn has some unique features that make it truly essential.
Expert Advice: Photographer Scams

Expert Advice: Photographer Scams

Bill Cramer 1 October 2020
Wonderful Machine members often receive emails with fake commissions. CEO Bill Cramer details how to recognize and protect yourself against them.
Expert Advice: Insurance for Photographers

Expert Advice: Insurance for Photographers

Aimee Baldridge 10 September 2020
Insurance is available for just about everything and everyone you can have, use, do, or interact with as a photographer, and you’ll need some of it to be in business.
Expert Advice: Agent Contracts

Expert Advice: Agent Contracts

Craig Oppenheimer 21 July 2020
In part two of our two-part series, we’ll touch on what are the different features of a contract, how each contract is its own unique document, and how to terminate a relationship with your rep if you feel that’s in your best interest.
Expert Advice: The Photographer/Agent Relationship

Expert Advice: The Photographer/Agent Relationship

Bill Cramer 14 July 2020
What does a photographer rep do? How do you find a rep? How should you contact a rep? We explain everything about finding a rep.
Expert Advice: Working From Home

Expert Advice: Working From Home

Katie Keller 24 June 2020
Working from home may, for many reasons, become the new normal. It’s essential to find ways to stay productive and stay sharp when at home.
Expert Advice: Editing Photos in Lightroom

Expert Advice: Editing Photos in Lightroom

Wonderful Machine 26 May 2020
Lightroom, my favorite image catalog software and raw processor, makes organizing and editing images a breeze. It’s a great way to view and maintain your entire archive and make non-destructive edits to your images.
Expert Advice: Blogging for Photographers

Expert Advice: Blogging for Photographers

Varun Raghupathi 11 May 2020
Blogs are an excellent opportunity to share your photography and promote your brand, especially in tandem with a solid social media strategy.
Expert Advice: Terms and Conditions

Expert Advice: Terms and Conditions

Craig Oppenheimer 7 May 2020
When compiling an estimate for a production, the terms and conditions you include are just as important as your fees and expenses.
Expert Advice: Remote Digital Teching with Discord

Expert Advice: Remote Digital Teching with Discord

Will Brown 16 April 2020
Brooklyn-based photographer and digital tech Sydney Arroyo explains how she used the gaming chat service Discord to work remotely during COVID-19.
COVID-19: Guide to SBA Loans

COVID-19: Guide to SBA Loans

Bill Cramer 7 April 2020
It seems like everybody in the world is talking about SBA loans, but nobody knows where to go to get them. Bill Cramer shares what he’s found during his research on the matter.
Expert Advice: Google Analytics FAQ

Expert Advice: Google Analytics FAQ

Will Brown 2 April 2020
Google Analytics is a free service that provides website owners with all sorts of data about their website traffic. It tracks everything from raw page views to unique visitors, traffic sources, search engine usage, and more.
Expert Advice: Transitioning from Retail to Commercial Photography

Expert Advice: Transitioning from Retail to Commercial Photography

Honore Brown 26 March 2020
Transitioning from retail to commercial photography is one of the great challenges within this field. Honore Brown chats with four photographers to outline the step-by-step process to successfully recalibrating your portfolio to market yourself to commercial clients.