Over June we saw significant changes in the ad groups that were more or less effective. Our Locations ad group was not as effective as the Specialties ad group, which was the opposite of the previous month.
During May Wonderful Machine continued its Google Ads campaigns, which in turn drove 15% of the traffic to our site. Each of the three ad groups did well, with the locations ad group winning the lion’s share of impressions and clicks.
During the month of March we made some changes to our daily budget which resulted in dramatic increase in clicks and impressions and a concomitant increase in the cost of our ads, while the CPC, or cost-per-click, did not decrease proportionally
During December, we saw the number of clicks and impressions decrease in relation to the preceding month. This is not surprising because December is a month where business seems to enter a kind of lull.
Wonderful Machine uses its Google Ads campaign to promote our photographer directory, and during the month of November, the ads were not as effective as they had been in October, but are showing longer growth.
Starting in August, we began running web ads on the newly rebranded Google Ads platform to drive additional traffic to the Wonderful Machine photographer directory. Google Ads allows us to increase visibility for all of our photographers to art buyers worldwide that may not have heard of Wonderful Machine before.
In April, we decided to focus on our photographer directory! We switched out our shoot production ad for one focused on our 700 member photographers, and worked off of our previous directory keywords and text to populate our April ad.
For the month of October, we continued to advertise via Facebook ad and Google Adwords. For our Facebook ad, we continued using a stunning adventure photo from Isaac Lane Koval with a white overlay of our slogan.
This month, we decided to run a Facebook ad in addition to our Google AdWords. With both platforms, the goal was to drive clicks to our website.
Wonderful Machine is a team of photo editors, designers, writers, marketing specialists, SEO consultants, and producers who help photographers with every aspect of their photography business. We share stories about those projects as well as other helpful articles on our Intel blog.