News for our member photographers.

Web Ads: June 2022

Web Ads: June 2022

Ashley Vaught 14 July 2022
Over June we saw significant changes in the ad groups that were more or less effective. Our Locations ad group was not as effective as the Specialties ad group, which was the opposite of the previous month.
Web Ads: May 2021

Web Ads: May 2021

Ashley Vaught 14 June 2022
During May Wonderful Machine continued its Google Ads campaigns, which in turn drove 15% of the traffic to our site. Each of the three ad groups did well, with the locations ad group winning the lion’s share of impressions and clicks.
Web Ads: April 2022

Web Ads: April 2022

Ashley Vaught 17 May 2022
Bringing showers and warmer weather, April also planted the germ of innovation as we created a new ad group for our Google Ads campaign.
Web Ads: March 2022

Web Ads: March 2022

Ashley Vaught 19 April 2022
During the month of March we made some changes to our daily budget which resulted in dramatic increase in clicks and impressions and a concomitant increase in the cost of our ads, while the CPC, or cost-per-click, did not decrease proportionally
Web Ads: February 2022

Web Ads: February 2022

Ashley Vaught 16 March 2022
During the month of February we saw fewer clicks and impressions on our Google Web Ads campaign than we saw during the month of January.
Web Ads: January 2022

Web Ads: January 2022

Ashley Vaught 10 February 2022
During January 2022 our Google Ads campaign saw fewer clicks, fewer impressions, but an increased conversion rate and a lower bounce rate!
Web Ads: December 2021

Web Ads: December 2021

Ashley Vaught 11 January 2022
During December, we saw the number of clicks and impressions decrease in relation to the preceding month. This is not surprising because December is a month where business seems to enter a kind of lull.
Web Ads: November 2021

Web Ads: November 2021

Ashley Vaught 9 December 2021
Wonderful Machine uses its Google Ads campaign to promote our photographer directory, and during the month of November, the ads were not as effective as they had been in October, but are showing longer growth.
Web Ads: October 2021

Web Ads: October 2021

Ashley Vaught 5 November 2021
During the month of October the ads were especially effective: our Specialties ad group increased the number of clicks by +440%.
Web Ads: September 2021

Web Ads: September 2021

Ashley Vaught 6 October 2021
During September Wonderful Machine’s web ads saw fewer clicks than in August. But we’re about to go all in on our dynamic ad group!
Web Ads: August 2021

Web Ads: August 2021

Ashley Vaught 10 September 2021
Our Google Ads campaign has been ongoing for a year; however, in comparison to last month, we’ve seen an increase of 25% in impressions and of +46% in clicks.
Web Ads: July 2021

Web Ads: July 2021

Ashley Vaught 6 August 2021
Wonderful Machine’s July 2021 Web Ads campaign saw more clicks and lower CPCs, which is what every Google Ads project strives for.
Web Ads: June 2021

Web Ads: June 2021

Ashley Vaught 13 July 2021
June’s web ads continued to bring in new contacts for Wonderful Machine target searches for commerical photography specialties.
Web Ads: May 2021

Web Ads: May 2021

Will Good 4 June 2021
The month of May brought a decrease in impressions but an increase of email clicks — in fact, we saw 200 more clicks.
Web Ads: April 2021

Web Ads: April 2021

Will Good 12 May 2021
Will Good reviews our Web Ad results for April, which saw a large number of young people visit our site.
Web Ads: March 2021

Web Ads: March 2021

Will Good 7 April 2021
Find out how many times people clicked on our Web Ads during March, as well as our approach to ensuring we have a better understanding of who is clicking on our ads and why.
Web Ads: September 2018

Web Ads: September 2018

10 October 2018
Starting in August, we began running web ads on the newly rebranded Google Ads platform to drive additional traffic to the Wonderful Machine photographer directory. Google Ads allows us to increase visibility for all of our photographers to art buyers worldwide that may not have heard of Wonderful Machine before.
Web Ads: April 2017

Web Ads: April 2017

Wonderful Machine 1 May 2017
In April, we decided to focus on our photographer directory! We switched out our shoot production ad for one focused on our 700 member photographers, and worked off of our previous directory keywords and text to populate our April ad.
Web Ads: March 2017

Web Ads: March 2017

Wonderful Machine 4 April 2017
In March, we wanted to show a little love to our production team! So we switched out our photographer ad for one focused on shoot production.
Web Ads: February 2017

Web Ads: February 2017

Wonderful Machine 3 March 2017
In February, we decided to change things up and focus on our photographer directory. We replaced our shoot production Google Search ad with one focused on our lifestyle photographers.
Web Ads: January 2017

Web Ads: January 2017

Wonderful Machine 1 February 2017
In January, we continued to focus on boosting our Google Search Results for shoot production services.
Web Ads: December 2016

Web Ads: December 2016

Wonderful Machine 5 January 2017
For the month of December, we decided to focus on boosting our Google search results for our shoot production services with some search engine ads.
Web Ads: October 2016

Web Ads: October 2016

Wonderful Machine 4 November 2016
For the month of October, we continued to advertise via Facebook ad and Google Adwords. For our Facebook ad, we continued using a stunning adventure photo from Isaac Lane Koval with a white overlay of our slogan.
Web Ads: September 2016

Web Ads: September 2016

Wonderful Machine 6 October 2016
This month, we continued our Google AdWords campaign and ran a fresh Facebook ad, focusing on job titles and photographer specialty keywords.
Web Ads: August 2016

Web Ads: August 2016

Wonderful Machine 3 September 2016
This month, we decided to run a Facebook ad in addition to our Google AdWords. With both platforms, the goal was to drive clicks to our website.

Wonderful Machine is a team of photo editors, designers, writers, marketing specialists, SEO consultants, and producers who help photographers with every aspect of their photography business. We share stories about those projects as well as other helpful articles on our Intel blog.