Guide to Our Web Edit Process

We have a lot of experience curating images for photographers, but your cooperation is essential for a good edit. Please follow the steps below to maximize the quality of your project.
  1. Our editing process starts with a discovery phase, including a comprehensive questionnaire. The questionnaire will ask about your interests, your skills, your business objectives, your current marketing efforts, and your goals for this edit.
  2. Once your photo editor has reviewed your answers, they’ll schedule a video call with you to make sure you agree on the objective of the edit. The two of you will come up with an "elevator pitch" that succinctly describes what kinds of pictures you shoot and for what kinds of clients. That statement will then guide the overall edit. It's important to be open-minded at this point. A good photo editor will be able to help you understand your true strengths and they will be able to help you better understand the business opportunities that line up with your interests and skills. If this is a quick conversation, someone is not paying attention.
  3. Your editor may recommend switching to a new website platform or template or they may suggest other changes to improve your presentation. Since the structure of your website may impact the organization and sequence of your photos, it's important to incorporate those changes into the timeline.
  4. After that conversation, you photo editor will send you an email summarizing the objective of the edit, which they'll ask you to approve, and they'll send you a link to a OneHub folder where you can upload 500-800 of your most portfolio-worthy pictures that support the objective of the edit. Here are some tips for choosing and uploading images:
    • Save images in jpeg format, 1500 pixels on the long side.
    • Use a file naming convention that allows you to find the images again, in the event that you need to reprocess images or find variations.
    • Organize the pictures in sub-folders named for the category you think they belong to (which could be a particular specialty or a particular project). Do not place the same picture in more than one folder.
    • Please do not gang up multiple images on one file.
    • Include a series of pictures from projects whenever possible, rather than just the best image from each project.
    • Whenever possible, deliver files that are fully processed and ready for display. Even though your processing might vary for different clients, it's important to show consistent processing in your portfolio.
    • You can send us more than 800 pictures, but that may increase the time and cost of the edit. Sending us fewer than 500 images may adversely impact the quality of the edit.
    • We understand that as a working photographer you may create new work during the course of the edit, but sending images in multiple batches will increase both the editing and turnaround time, as it often requires redoing some or all of the edit.
  5. Once you've uploaded your images, please email your photo editor. They’ll review what you’ve sent and begin sorting images into categories that will eventually become galleries. There are times when photos fall into predictable categories, by specialty or project or client or client type. Other times, we’ll propose groupings that are less predictable. A web edit is an opportunity to reorient how clients see you and how you see yourself. This is where a dispassionate photo editor can be a big help. Stay open-minded about these categories.
  6. After you've approved the categories, your editor will do a preliminary edit, separating the photos into those categories and they'll send a screenshot of each gallery with a brief description of their reasoning. We ask that you take some time to digest the new edits– these are sometimes big changes, and it can be a bit of a shock to see your images arranged by someone else.
  7. Send your editor any questions, concerns, or ideas for changes. They’ll review the edit and your thoughts. They may schedule a call to better understand your reasoning or better explain theirs. While it's true that you will of course have the final say on any edit, a good photo editor will help you see your photos through the eyes of a stranger coming to your website. As a photographer, you will tend to see things that others don't and a good photo editor will see things that you don't.
  8. With feedback from that conversation, your editor will refine the edit and the sequencing until you’re satisfied with the final result. Two rounds of revisions are included in the estimate. Additional revisions may require extra billable time. Your photo editor will advise you if the time is running longer than anticipated.
  9. Occasionally, a photographer and photo editor will come to the conclusion that more pictures need to be added (or even shot) in order to complete the edit, and we may decide to temporarily suspend the edit. In those cases, we’ll be happy to provide additional Creative Coaching on how to approach those shoots.
  10. If you are a Wonderful Machine member, we’ll bill you at the end of each calendar month for the hours spent on your edit that month (or for the portion of the edit completed if we quoted a project fee). For non-members, we take a deposit for half the estimate upfront, and once that time is used up, we bill for the additional ours or portions at the end of each month.
  11. Once you approve the final edit, your editor will export the files with a number sequence preceding the same name. We will re-upload those files to OneHub in folders named for the new categories and send you a link to retrieve them.
  12. When the project is complete, we like to write up a case study to share on our blog, including a before-and-after screencast. And we’d love to have a brief testimonial from you to include!

Our estimates are based on these guidelines and these steps are designed to support an efficient process.

Contact Bryan to get the ball rolling.

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