Let’s face it: photographers aren’t always the best writers. Nothing ruins a great website or well-designed promo quite like a typo, grammatical error, or poor choice of words. So when you’re planning on having thousands of eyes on your marketing materials, let us make sure every word counts.
When a client has a good sense of you personally and professionally, they’ll feel that much more inclined to hire you. An engaging biography is a great opportunity to make a good first impression, and our marketing/publicity consultants can help you do that. The process begins with us reviewing your website to get a feel for your skills, style, and brand. We’ll interview you to understand more about your personal and professional background, philosophy, and your goals for the future. Then we’ll draft a bio that will create just the right impression for clients. Price includes two rounds of revisions.
Do you have a story to tell? Maybe you have an interesting experience or accomplishment (gallery show, unique promotional piece, unusual shoot) that photography or general interest publications would consider publishing. We can help you decide whether a press release, media alert, or personalized email will be the most effective way to submit your pitch. We’ll create the write-ups and send them out to a handpicked list of appropriate publications and blogs. Then we'll follow up with each one to answer any questions they might have and to explain why your story would interest their readers.
Need help keeping up with blog posts? Our consultants can help by writing individual blog posts and either updating them through your blog’s content management system or sending the article to you to publish. We will review the information behind the story you’d like to tell and we’ll help choose the best images to showcase. We’ll then send over a list of interview questions and use the responses to write the post. We will also include alt text information for the images and keywords for the posts for better search engine optimization.
Emailer & Print Promo Copy
A clever turn of phrase can be a great complement to a beautiful photograph. Our writers will find the perfect words to help your pictures resonate with clients. We’ll start by reviewing your website in order to better understand your brand. We’ll have a conversation with you to understand your professional goals and to agree on the tone of the promos. We’ll then draft a number of options for you to choose from. Price includes two rounds of revisions. We can also advise you on good subject lines for your emailers.
Instagram has become a driving force in our industry. Not only is it a way to stay connected to other photographers and potential clients, but it's an important tool for passive marketing and an extension of your portfolio. With so much potential in this one social medium, how can we find a productive workflow that allows us to efficiently take advantage of this opportunity? Let our experts help you craft an Instagram strategy that incorporates your portfolio and personality to attract relevant creatives in our industry. Start-up includes creating an Instagram Business account, setting you up with post scheduling software, and building an Instagram workflow. We can even schedule the first month of posts for you or beyond.
Having a consistently strong presence on Instagram is an essential part of every photographer’s marketing plan. But what if you don’t have the time, interest, or knowledge to do it? Connecting with one of our experts will work wonders for your Instagram if you find yourself struggling with these issues. Our staff will first assess your current Instagram account and we’ll talk with you to understand what makes you tick as a photographer and to understand your business goals. We’ll then work with you to find a voice for your posts that works best for you and your brand. With a steady stream of raw material, we’ll create and post regular content and engage with your audience. We can scale our service up or down to fit your needs and budget.
SEO for photographers is a tough space, with constantly changing standards and image-heavy pages. We will take a deep dive through your website and identify your current implementation's strengths and weaknesses and provide a list of changes and explanations you can make to counteract penalties and improve your visibility to search engines.
Where is your web traffic coming from? What parts of your site are clients looking at? How long are they staying on your site, what’s your bounce rate, and why is that important? Our staff can set you up with analytics tools that will help you gather that information and then train you to interpret it and how to take action based on it.
No time to track your web analytics? Let one of our experts compile all the relevant information and deliver a report to you on a monthly or quarterly basis. We can help you understand the sources of your traffic and make recommendations about changes you can make to increase your traffic from the right types of clients.
- Press Releases
- Media Alerts
- Book Copy
- Website Copy
- Copy Editing