Case Study

American Airlines BlackAtlas

Client: American Airlines
AgencyBurrell Communications
Creative DIrector: Lewis Williams
Art Director: Winston Cheung
Photographer: Matt Furman


Matt Furman brought us on to help estimate this globetrotting production for American Airlines BlackAtlas. We also negotiated licensing fees and produced the entire production, including all casting, scouting and on-site production in New York and Madrid.

Services Provided:

  • On-Site Shoot Production
  • Estimating
  • Crew Sourcing & Negotiation
  • Location Scouting & Permits
  • Casting, Talent Negotiation & Releases
  • Travel Coordination

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