Case Study

Bud Knight

Client: Bud Light

Agency: Wieden+Kennedy

Photographers: Ryan Ketterman and Daymon Gardner 


To accompany Bud Light’s “Dilly Dilly” campaign, the “Bud Knight” was making his way across the country, and we were tasked with documenting his appearances before a handful of NFL games in various cities. In Jacksonville, we captured the knight on lifeguard duty at the Jaguar’s pool, and in New Orleans, we accompanied him for a few rounds on Bourbon Street. Commissioned on short notice, we were able to seamlessly help the agency create content for Bud Light’s social media outlets while documenting their clever marketing efforts. 

SERVICES PROVIDED:

  • Art Buying, Research, and Negotiation
  • Estimating and Cost Consulting
  • Insurance
  • Payroll Processing

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