Case Study

Craftsman “Made to Make”

Client: Craftsman
Agency: Y&R Midwest
Creative Director: Chris Vandette
Art Director: Dane Canada
Art Buyer: Sheryl Long
Photographer: Tadd Myers

We worked with Tadd Myers to manage the gritty “Made to Make” print campaign for Y&R and Craftsman. We negotiated the project and worked with Tadd (and a phenomenal local crew) to produce a series of ads that capture the Craftman spirit and highlighted the skilled techniques of four real craftsman in the Chicago area.

Services Provided:

  • On-Site Shoot Production
  • Estimating
  • Crew Sourcing & Negotiation
  • Location Scouting & Permits
  • Casting, Talent Negotiation & Releases
  • Travel Coordination

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