Case Study

Ford Mustang Campaign

Client: Ford
Agencies: Team Detroit and Latcha + Associates
ACD/Art Director: Whitney Jenkins
Art Producer/Buyer: Kim Harris
Art Director: Scott Whaley
PhotographerRoy Ritchie


It was a genuine thrill to be part of a rebranding of that prototypical American muscle car, the Ford Mustang. We worked with Team Detroit and Latcha + Associates to produce this powerfully gritty campaign on the streets of San Francisco and Austin. The project combined Roy Richie's spontaneous, editorial style with iconic locations and local Mustang enthusiasts.

Services Provided:

  • On-Site Shoot Production
  • Estimating
  • Crew Sourcing & Negotiation
  • Location Scouting & Permits
  • Casting, Talent Negotiation & Releases
  • Travel Coordination

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