Case Study


Water ice in Philadelphia has a flavorful history, and there's no bigger name in town than Rita's when it comes to "Ice, Custard and Happiness." With humble beginnings in 1984, Rita's has grown to over 500 locations around the country (and world), but their roots are deep where it all began in Philly. We worked with local retail locations in downtown Philadelphia to manage a "RitasPhilly" Instagram account to connect and engage directly with Philadelphians.