Water ice in Philadelphia has a flavorful history, and there's no bigger name in town than Rita's when it comes to "Ice, Custard, and Happiness." With humble beginnings in 1984, Rita's has grown to over 500 locations around the country (and the world), but their roots are deep where it all began in Philly. A local franchise owner came to us to help increase their social media presence. We worked with three local retail locations in downtown Philadelphia to develop a social media strategy, conceptualize, and create content for their new @RitasPhilly Instagram account. Additionally, we developed point-of-sale promotions and window clings in an effort to connect and engage directly with Philadelphians.
- Social Media Planning
- Content Conceptualization
- Creative Direction and Design
- Content Creation and Editing
- Strategy Implementation
- Social Media Account Management
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