Case Study

Target Optical

Client: Target
PhotographerJoshua Pestka


All eyes were on us as we estimated and produced this shoot for Target to showcase its first designer collaboration for eyeglasses being sold within their new optometry department. Working closely with the agency and photographer, we coordinated a detailed shoot day to capture professional talent wearing the product while making room for agency-conducted video interviews and portraits of the designers. The colorful, lively images were primarily used for large in-store displays and placed alongside the video on Target Optical’s website. 

Services Provided:

  • On-Site Shoot Production
  • Estimating & Cost Consulting
  • Crew Sourcing & Negotiation
  • Casting, Talent Negotiation & Releases
  • Payroll Processing
  • Catering

Read more about this project here.


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