Case Study

Time-Lapses for TD Bank

Client: TD Bank
Agency: Tierney
EVP, Executive Creative Director: Patrick Hardy
Associate Creative Director: Derek Miller
Senior Copywriter: Tom McDonough
SVP, Director of Integrated Production: Peg Finucan
Photographer/DirectorBill Cramer


Tierney needed to create an ending to a new series of TV commercials for TD Bank, and they hired us to produce and shoot time-lapses of 17 bank exteriors in multiple cities as well as a time-lapse of the interior of one local branch. Although the final videos were only 6 seconds long (the TV spots they concluded were 30-seconds) it took about a week to travel and shoot all of the locations, plus a more elaborate shoot day with a full video crew to capture the interior shot. Four different versions of the TV spot aired few weeks later, and the videos were also placed on a microsite dedicated to the campaign.

Services Provided:

  • On-Site Shoot Production
  • Estimating & Cost Consulting
  • Crew Sourcing & Negotiation
  • Location Scouting & Permits
  • Travel Coordination
  • Payroll Processing

Read more about this project


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