Case Study

AmerisourceBergen’s “What it Takes” Campaign

Client: AmerisourceBergen
Agency: Tierney
Creative Director: Teri Gerbec
Associate Creative Director: Brian Murray
SVP, Director of Integrated Production: Peg Finucan
Photographer: Tadd Myers
Videographer: Justin Clemons


Tierney enlisted our services to coordinate all aspects of this project from cost consulting through production and retouching. With the final goal of creating content to compliment the launch a new consumer facing microsite, we photographed and captured video of professional talent and employees to help visualize AmerisourceBergen’s services and robust experience as part of their “What It Takes” campaign.

Services Provided:

  • On-Site Shoot Production
  • Art Buying, Research & Negotiation
  • Estimating & Cost Consulting
  • Crew Sourcing & Negotiation
  • Casting, Talent Negotiation & Releases
  • Payroll Processing
  • Retouching & Post-Production

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