This Thursday, February 11th, Slovakia photographer Martin Pitonak will speak at the Horeca PRO Conference in Bratislava. The event began just last year, and it is designed to host representatives of the HoReCa (Hotels/Restaurants/Cafes) industry. It serves as an opportunity for HoReCa professionals to learn about innovations and best practices in the field, and they must register in order to attend the event. This year, the event’s leaders reached out to Martin to see if he would present on how hospitality professionals can promote themselves effectively through photography.
Martin’s resolution for 2016 was to do more teaching, so although he had never presented on this topic before, he felt that it was the absolute perfect opportunity for him. His goal for the year was to “do more more public speaking, help others, and share [his] know-how and create more awareness about advertising photography among hospitality professionals.” A hospitality photographer himself, Martin feels strongly about the value in carefully planned and well executed photography for the enhancement of a hospitality company’s brand image, particularly hospitality photography that incorporates food and people.
I’m definitely up to this challenge and I’m hoping my expertise will be a beneficial contribution to this conference.
Martin got into food photography by way of hospitality photography. “Food and gastronomy walks hand in hand with hotel services,” he says, which is why it’s so necessary to do both. He will be sharing images from his own portfolio to demonstrate the points in his talk, which will cover everything from the value of investing in hospitality photography to the how and why of incorporating food imagery in hospitality photography. He hopes to show people the dimension that is added when photos touch on the different senses. His food photos are just as important as his interior photos when conveying a place’s feel.
The Horeca PRO Conference begins this coming Thursday, and Martin is excited to meet with new people and introduce his work to such a targeted audience. After the conference, Martin will be posting his impressions and photographs on his blog.
To view more of Martin’s work, visit martinpitonak.sk!