Now that you have your marketing materials in place, it’s time to get them in front of the right clients.
We’ll consider your interests, skills, experience, and location. We’ll build a list of companies based on specialty, industry type (and sub-type), and geographic area. Upon your approval of that list, we will then track down the best person at each of those companies. Your list will include their name, title, company, email, URL, LinkedIn, phone, and mailing address (we can provide mailing addresses for companies, but remote-working has made it impossible to verify addresses of individual people.) The information is yours to keep forever and can be used for any purpose (and you are free to share this information with anyone).
Utilizing our Client Directory, you’ll build a Shortlist of target companies. You’ll share that list with our consultant who will then track down the best person at each of those companies. We’ll deliver a list to you that will include their name, title, company, email, URL, LinkedIn, phone, and mailing address (we can provide mailing addresses for companies, but remote-working has made it impossible to verify addresses of individual people.) The information is yours to keep forever and can be used for any purpose (and you are free to share this information with anyone).
Do you have a unique photographic project that you’d like to pitch to clients? We can develop a strategy to identify and connect you with the best audience. If a client does decide to use your story, we can also help you negotiate fees and licensing based on the number of images and how they are used.
If setting up meetings isn’t your favorite thing to do, we can do it for you. Whether you’re making a (post Covid) trip to the big city or you’d like to arrange meetings over Zoom, we can help you get in front of the right folks. First, we’ll create a hand-picked list of high-priority clients based on your interests and skills. Then we’ll send emails to schedule meetings for you. We can’t guarantee that we’ll be able to schedule any meetings as we’re at the mercy of the client’s availability. But historically, we’ve been able to arrange about three visits per session.
With thousands of photographer’s reps and picture agencies around the world, finding the one that’s right for you can be a challenge. Our marketing consultants can help you through that process. We will first evaluate your work and have a conversation with you in order to thoroughly understand your skills and interests and to establish whether you are ready to partner with a rep. With that in mind, we’ll screen our list of reps to determine which ones are most likely to be a good match for you. We’ll send personalized emails along with links to your website to each agent. We can’t guarantee that you will find a rep, however, if you do find a good match, we can help negotiate your contract for an additional fee.
Imagine having a savvy friend guide you as you grow your photography business. Marketing Mentor puts all the experience of Wonderful Machine at your fingertips. You’ll have a dedicated account executive working with you every month to help you focus on what’s important and to make steady progress. Our Marketing Mentors can help you:
Team up with us for success! To grow as quickly as possible, photographers need a sustained effort of client research and outreach. Our marketing consultants can provide that consistent support:
Our Branding & Marketing Plan is a quick and effective way to get a handle on where your career stands and how you might proceed moving forward. It starts with a conversation with one of our marketing consultants, to reconcile your interests and skills with the opportunities of the marketplace. Then, after reviewing your current marketing materials and marketing plan with our team of photo editors and designers, our marketing consultant will send you an in-depth, written analysis of your brand, our recommendations on how to improve your marketing materials and a custom marketing plan that spells out a specific course of action that you can follow for the next 6 months to move towards your goals. Finally, we’ll schedule a follow-up call with you to review that plan and answer any questions you may have.
SEO can be complicated for photographers, with constantly changing standards and image-heavy pages. In the audit our SEO experts take a deep dive into your website and identify your current SEO strategy’s strengths and weaknesses and provide a list of changes and explanations you can make to counteract penalties and improve your visibility to search engines.
Frequently following from the SEO audit, our SEO experts will implement the changes suggested obtained in the SEO Audit for Photographers on an hourly basis.
Where is your web traffic coming from? What parts of your site are clients looking at? How long are they staying on your site, what’s your bounce rate, and why is that important? Our staff can set you up with analytics tools that will help you gather that information and then train you to interpret it and how to take action based on it.
No time to track your web analytics? Let one of our experts compile all the relevant information and deliver a report to you on a monthly or quarterly basis. We can help you understand the sources of your traffic and make recommendations about changes you can make to increase your traffic from the right types of clients.