Marketing

Now that you have your marketing materials in place, it’s time to get them in front of the right clients.

marketing

CLIENT LIST BUILD (CUSTOM)

All the marketing in the world won’t help if you don’t know who to market to! By reconciling your interests and skills with the opportunities in the marketplace, our marketing consultant will work with you to arrive at an elevator pitch (or several elevator pitches) that will help you focus on a particular type of client. With that in mind, we’ll build a list of 50 companies – based on specialty, industry type (and sub-type), and geographic area. Upon your approval of that company list, we will then track down the best person at each of those companies to promote to. Your list will include all the contact information you’ll need to keep in touch (we can provide mailing addresses for companies, but remote-working has made it impossible to verify addresses of individual people.) The information is yours to keep forever and can be used for any purpose and is guaranteed for 30 days.

CASE STUDIES


CLIENT LIST BUILD (DIRECTORY ASSIST)

Utilizing our Client Directory, you’ll build a Shortlist of target companies. You’ll share that list with our consultant who will then track down the best person at each of those companies. We’ll deliver a list to you that will include their name, title, company, email, URL, LinkedIn, phone, and mailing address (we can provide mailing addresses for companies, but remote-working has made it impossible to verify addresses of individual people.) The information is yours to keep forever and can be used for any purpose (and you are free to share this information with anyone).


PROJECT PITCH

Do you have a unique photographic project that you’d like to pitch to clients? We can develop a strategy to identify and connect you with the best audience. If a client does decide to use your story, we can also help you negotiate fees and licensing based on the number of images and how they are used.

CASE STUDIES


CLIENT MEETINGS

If setting up meetings isn’t your favorite thing to do, we can do it for you. Whether you’re making a (post Covid) trip to the big city or you’d like to arrange meetings over Zoom, we can help you get in front of the right folks. First, we’ll create a hand-picked list of high-priority clients based on your interests and skills. Then we’ll send emails to schedule meetings for you. We can’t guarantee that we’ll be able to schedule any meetings as we’re at the mercy of the client’s availability. But historically, we’ve been able to arrange about three visits per session.

CASE STUDIES


FIND A REP

With thousands of photographer’s reps and picture agencies around the world, finding the one that’s right for you can be a challenge. Our marketing consultants can help you through that process. We will first evaluate your work and have a conversation with you in order to thoroughly understand your skills and interests and to establish whether you are ready to partner with a rep. With that in mind, we’ll screen our list of reps to determine which ones are most likely to be a good match for you. We’ll send personalized emails along with links to your website to each agent. We can’t guarantee that you will find a rep, however, if you do find a good match, we can help negotiate your contract for an additional fee.

CASE STUDIES


MARKETING MENTOR

Imagine having a savvy friend guide you as you grow your photography business. Marketing Mentor puts all the experience of Wonderful Machine at your fingertips. You’ll have a dedicated account executive working with you every month to help you focus on what’s important and to make steady progress. Our Marketing Mentors can help you:

  • Understand your strengths as a photographer
  • Understand your target market
  • Learn how to organize, edit, and sequence your portfolio and website
  • Learn how to research clients
  • Learn how to connect with clients on the phone and in-person

CASE STUDIES


MARKETING PLAN

The key to marketing is to implement an effective plan that allows you to make the most of your limited time. Our marketing consultant will help you reconcile your interests and skills with the opportunities in the marketplace. Then, they’ll translate those business objectives into a detailed, sustainable plan of action that you can carry out – incorporating client research, individual emails, mass emails (and possibly print promos) all with the intention of generating client calls/meetings that then lead to assignments.


MARKETING PARTNER

Team up with us for success! To grow as quickly as possible, photographers need a sustained effort of client research and outreach. Our marketing consultants can provide that consistent support:

  • We reconcile your interests and skills with the opportunities in the marketplace — thus establishing your brand.
  • We evaluate your marketing materials to ensure that they match up with your brand.
  • We’ll build a six-month marketing schedule for us to follow.
  • We build a list of clients who are appropriate for you.
  • Each month we contact prospects by phone and email to share your story. We report on our progress and we research new clients to ensure that our list is on target.
  • As needed we arrange portfolio meetings and offer quarterly emailers and/or print mailers.

CASE STUDIES


EMAIL MARKETING BLAST

You have amassed a collection of contacts for potential clients, now it’s time to keep in touch with them.  Regular monthly, or bi-monthly emails are a great way to keep your name in front of potential clients. Let us help you keep up with regular emails and you’ll be in potential clients’ inboxes on a regular basis. We’ll start with an editorial calendar to help plan ahead so our consultant can continue to build your emails while you are busy with assignments. We’ll add any new contacts through either Marketing Partner, a list build or your own efforts each month.  Each month your consultant will assemble the email and you’ll work together on the text, once it’s approved it will be sent out to your list.


BRANDING & MARKETING (BaM!) PLAN

Our Branding & Marketing Plan is a quick and effective way to get a handle on where your career stands and how you might proceed moving forward. It starts with a conversation with one of our marketing consultants, to reconcile your interests and skills with the opportunities of the marketplace. Then, after reviewing your current marketing materials and marketing plan with our team of photo editors and designers, our marketing consultant will send you an in-depth, written analysis of your brand, our recommendations on how to improve your marketing materials and a custom marketing plan that spells out a specific course of action that you can follow for the next 6 months to move towards your goals. Finally, we’ll schedule a follow-up call with you to review that plan and answer any questions you may have.

CASE STUDIES


SEO AUDIT

SEO can be complicated for photographers, with constantly changing standards and image-heavy pages. In the audit our SEO experts take a deep dive into your website and identify your current SEO strategy’s strengths and weaknesses and provide a list of changes and explanations you can make to counteract penalties and improve your visibility to search engines.

CASE STUDIES


SEO IMPLEMENTATION

Frequently following from the SEO audit, our SEO experts will implement the changes suggested obtained in the SEO Audit for Photographers on an hourly basis.

CASE STUDIES


ANALYTICS START-UP

Where is your web traffic coming from? What parts of your site are clients looking at? How long are they staying on your site, what’s your bounce rate, and why is that important? Our staff can set you up with analytics tools that will help you gather that information and then train you to interpret it and how to take action based on it.


ANALYTICS REPORT

No time to track your web analytics? Let one of our experts compile all the relevant information and deliver a report to you on a monthly or quarterly basis. We can help you understand the sources of your traffic and make recommendations about changes you can make to increase your traffic from the right types of clients.


ALSO AVAILABLE

  • Web & Social Media Advertising
  • Relocation Package
  • Hourly Consulting