During November we discovered that our stock requests form had not been functioning for at least ten days. After that, we received three different requests from a major publishing company, the New York Times, and Travel + Leisure magazine.
Wonderful Machine consultant Lindsay Thompson shares advice on what to consider when designing a professional photographer’s website. She explains best practices and how to use your website’s navigation, layout, and branding to best showcase your photography work to potential clients through your website.
Austin, Texas-based photographer Liz Moskowitz worked with Wonderful Machine’s Greg Jones to refine her marketing materials to attract clients for brand narrative and editorial work. Our BaM! (Branding and Marketing) plan, which offers photographers comprehensive feedback on their brand identity, was the perfect fit.
Photographer Zach Ancell recently came to Wonderful Machine searching for high-end commercial clients and more conceptual projects. Consultant Jen Warren helped him build a new client list, including sports, fitness, and CGI companies.
Michelle McSwain was introduced to the perfect client. So, to show them her full potential, she wanted a new treatment to show her photos and capabilities in a sophisticated, but fun display. So, she came to our resident designer Lindsay Thompson to create a new treatment template for this pitch and any future projects.
Among the must-have tools of any shoot is the Production Book, a consolidated document of all production elements. If your shoot were a play, your PB would be its script. If a meal, the Book would be its recipe. If an IKEA dresser, the PB its instructions (but much, much better).
Evan Joseph brought Executive Producer Craig Oppenheimer and Senior Producer Bryan Sheffield on to estimate and then produce a project for Summit in New York, which turned into a massive six-day project involving a big crew, tons of talent, helicopters, and an overall unforgettable experience.
Florida-based photographer Ryan Wendler had a very cool and unique website, albeit a little difficult to decipher. So, after Ryan completed a Web Edit with Photo Editor Andrew Souders, he recruited WM’s design-guru Lindsay Thompson to get to work on his new Web Template Customization
Let’s say you have a big job coming up that requires special video equipment — probably something you’re going to use maybe once or twice down the line, but definitely not regularly. It would be nice to turn to a Video Equipment Rental house.
Despite warmer than usual temperatures, October’s analytics report showed that photography clients were busy searching our website for photographers — all traffic indicators were in the pink, as they say.
As October came and went, our client outreach team — consisting of Marianne, Julie, Denise, Laura, Jen W., Chris, Bryan, and Craig — has been diligently connecting with publications, agencies, and brands and updating our extensive database.
As any experienced Underwater Photographer will tell you, it’s not always a picnic. The inherently unpredictable nature of the specialty can leave the inexperienced photographer feeling frazzled, to say the least.
Fashion and Portrait photographer Kevin came to Wonderful Machine’s Jemma Dilag for a complete Web Edit. After finishing up an SEO Audit with Ashley Vaught, Kevin wanted to revamp his photo presentation to help him branch out into more lifestyle and brand narrative work.
Finding appropriate talent for production can make or break the success of a shoot. It is important to understand who the company wants to reach and what message they want to send. Then, you’ll want to find a talent agency that aligns with the client’s goals and overall vision.
Project Manager and Senior Photo Editor Honore Brown teamed up with Lifestyle and Beauty photographer Jami Clayman for a little Creative Coaching. This time around, they focused on executing and presenting Jami’s most recent self-assigned project featuring a group of Dallas-based skaters.
Photographer Francis Hills recently came to Wonderful Machine searching for a new, London-based clientele. Photo Editor and consultant Victoria Cagol helped him build a new client list, including agents, ad agencies, and publications that best fit his style and passions.
There’s a reason that 64% of small businesses use email marketing to reach customers — it’s a useful tool for photographers to promote their work to existing and potential clients. In this article, we’ll help you get started and share best practices you can use to create a more effective email marketing strategy.