News for our member photographers.

Expert Advice: Email Marketing for Photographers

Expert Advice: Email Marketing for Photographers

Stephanie Avilés 19 October 2021
There’s a reason that 64% of small businesses use email marketing to reach customers — it’s a useful tool for photographers to promote their work to existing and potential clients. In this article, we’ll help you get started and share best practices you can use to create a more effective email marketing strategy. 
SEO Audit & Implementation: Evi Abeler

SEO Audit & Implementation: Evi Abeler

Ashley Vaught 18 October 2021
SEO celebrity Evi Abeler’s website promotes her food photography well, but our SEO audit discovered a shocking security lapse. Our subsequent implementation work fixed the problem.
Publicity Pitch: Margo Moritz

Publicity Pitch: Margo Moritz

Shannon Stewart 14 October 2021
Margo Mortiz began a new journey within her photography career and came to Wonderful Machine’s Shannon Stewart to get a few more eyes on the project with a Publicity Pitch.
Pricing & Negotiating: Industrial Food Images

Pricing & Negotiating: Industrial Food Images

Craig Oppenheimer 13 October 2021
A large food manufacturer needed an industrial and lifestyle photographer for images of a food manufacturing facility. The food manufacturer went to a medium-sized agency to find what they needed and Craig Oppenheimer helped the photographer quote the campaign.
Analytics: September 2021

Analytics: September 2021

Ashley Vaught 12 October 2021
During the month of September we were finally able to begin tracking photographer engagement — namely, how often users interact with a photographer’s numerous links.
Client Outreach: September 2021

Client Outreach: September 2021

Stephanie Avilés 11 October 2021
As summer comes to a close, and cool fall temperatures begin in the Northeast United States, our dedicated outreach team — consisting of Jen M., Victoria, Julie, Denise, Greg, Laura, Jen, Chris, Bryan, and Craig — has been connecting with clients and diligently updating records in our extensive database.
Social Media: September 2021

Social Media: September 2021

Rachel Rhodes 7 October 2021
During September our Pinterest impressions soared by 52%, and Czechia-based photographer Jiří Lízler energized LinkedIn and Instagram activity.
Web Ads: September 2021

Web Ads: September 2021

Ashley Vaught 6 October 2021
During September Wonderful Machine’s web ads saw fewer clicks than in August. But we’re about to go all in on our dynamic ad group!
Stock Requests: September 2021

Stock Requests: September 2021

Bryan Sheffield 5 October 2021
In September Wonderful Machine received seven different stock requests from Travel + Leisure, Condé Nast Traveller UK, a commercial data client, and a financial services client.
Emailers: September 2021

Emailers: September 2021

Claire Downey 30 September 2021
Our youthful and speedy Creative in Place themes this month, “Start Your Engines” and “Kidding Around,” were sent out to over 16k clients!
Project Edit: Christina Gandolfo

Project Edit: Christina Gandolfo

Jemma Dilag 29 September 2021
Photographer Christina Gandolfo reached out to Wonderful Machine’s Jemma Dilag for a project edit on a self-assignment she had recently pitched to AARP.
Client List Build: Philippe Nguyen

Client List Build: Philippe Nguyen

Eloisa Garcia 28 September 2021
Photographer Philippe Ngyuen recently came to Wonderful Machine searching for a new, inclusive, and progressive clientele. Producer and consultant Eloisa Garcia helped him build a new client list, including brands, agencies, and publications that best fit his style and passions.
Crew: Animals/Trainers

Crew: Animals/Trainers

Stephanie Avilés 27 September 2021
While working with animals has its perks, sourcing talent for a production that requires casting animals has a unique set of challenges. Luckily, there are agencies and crew that specialize in just about every aspect of animal casting, handling, and training.
Branding Overhaul: Heather Perry

Branding Overhaul: Heather Perry

Shannon Stewart 24 September 2021
After reaching a stand-still with the presentation of her work, Maine-based photographer Heather Perry undertook a Branding Overhaul, where we would help with her logo design, website bio, web edit, and web template customization.
Web Edit: Ryan Wendler

Web Edit: Ryan Wendler

Andrew Souders 22 September 2021
Florida-based portrait and lifestyle photographer, Ryan Wendler, came to Wonderful Machine’s Andrew Souders for a comprehensive Web Edit. The goals were to expand and refine his presentation while emphasizing Ryan’s new work to potential clients.
Creative Coaching: Mike Aron

Creative Coaching: Mike Aron

Greg Jones 21 September 2021
Photo Editor and Marketing Specialist Greg Jones teamed up with food/drink photographer Mike Aron for Creative Coaching — a service aiming at polishing up the photographer’s presentation and lure big-named dream clients in for good.
Web Edit & Web Template Customization: Heather Perry

Web Edit & Web Template Customization: Heather Perry

Honore Brown 20 September 2021
Underwater photographer Heather Perry came to Wonderful Machine’s Honore Brown and Lindsay Thompson for an overhaul of her brand. After finishing up a logo and bio, Honore and Lindsay got to work on delivering a new Web Edit and Web Template Customization.
Expert Advice: Twitter for Photographers

Expert Advice: Twitter for Photographers

Shannon Stewart 16 September 2021
Twitter might be stereotyped as just a funny, witty place to spew out 280 characters of charm, but it has features that distinguish it from its competitors and can help you build your brand and implement your business strategies.
Find a Rep: Jason Little

Find a Rep: Jason Little

Julia Hanley 15 September 2021
With a speedily growing business and a more (and more) hectic schedule, food and drink photographer Jason Little came to Wonderful Machine’s Julia Hanley to begin his journey in finding a rep.
Marketing Mentor & Client Meetings: Brett Deering

Marketing Mentor & Client Meetings: Brett Deering

Jen Warren 14 September 2021
Brett Deering teams up with Wonderful Machine’s Jen Warren to develop a new marketing plan and compile an extensive list of new contacts.
Pricing & Negotiating: Social Media & Web Advertising shoot for International Beer Brand

Pricing & Negotiating: Social Media & Web Advertising shoot for International Beer Brand

Bryan Sheffield 13 September 2021
An international beer brand needed lifestyle/environmental portraits for social media and web-based advertising. The beer brand went to a social media agency that already had a photographer in mind. Bryan Sheffield helped the photographer quote the campaign.
Web Ads: August 2021

Web Ads: August 2021

Ashley Vaught 10 September 2021
Our Google Ads campaign has been ongoing for a year; however, in comparison to last month, we’ve seen an increase of 25% in impressions and of +46% in clicks.
Social Media: August 2021

Social Media: August 2021

Jaymie Hommel 9 September 2021
As per usual, our Pinterest is thriving, Instagram holding strong, and LinkedIn steadily growing. However, our presence on Facebook and Twitter is more volatile than ever.
Client Outreach: August 2021

Client Outreach: August 2021

Stephanie Avilés 8 September 2021
During the month of August, the team added 68 companies and updated 852. The team also added 128 new contacts to the client list and updated 1,166 records. Our staff sent out 1,166 emails to clients and continued to schedule demos of our new website.
Analytics: August 2021

Analytics: August 2021

Ashley Vaught 3 September 2021
Wonderful Machine’s analytics saw significant increases in searches as well as improvements in general traffic during the month of August.