News for our member photographers.

Social Media: July 2022

Social Media: July 2022

Brandi Spering 11 August 2022
Instagram gained 145 new followers, watch time on YouTube nearly doubled, and Pinterest’s engagement increased by +8.3%.
Emailers: July 2022

Emailers: July 2022

Ian Richards 10 August 2022
Creative in Place, like sweltry July, is better with fans! We headed into the kitchen in Creative in Place: Breakfast Nook, and finished off the month celebrating the other Wonderful Machines in Creative in Place: Ex Machina.
Analytics: July 2022

Analytics: July 2022

Josip Hotovec 9 August 2022
Starting from August, our monthly Google Analytics Report Card Articles will contain data available in Google Analytics 4 dashboard. Check out our July 2022 statistics.
Pricing & Negotiating: Membership Campaign for  Prominent Art Museum

Pricing & Negotiating: Membership Campaign for Prominent Art Museum

Bryan Sheffield 9 August 2022
A large art museum needed an architectural, interiors, and lifestyle photographer for images of patrons enjoying their exhibits. Producer Bryan Sheffield helped the photographer quote the campaign for 30 images to be used for 5 years after the first use.
Stock Requests: July 2022

Stock Requests: July 2022

Andrew Souders 5 August 2022
July was a summer month with a high heat index and a rise in stock requests at Wonderful Machine. Elliman Magazine, Amica Magazine, AARP and AT&T all submitted requests this month.
Expert Advice: Self-Publishing a Photobook

Expert Advice: Self-Publishing a Photobook

Polly Gaillard 27 July 2022
We take a deep dive into the world of self-publishing a photobook. Find out everything you need to know about the process, from concept and design to marketing and distribution.
The Exposed Negative Podcast: NEGOTIATING 101 WITH BILL CRAMER

The Exposed Negative Podcast: NEGOTIATING 101 WITH BILL CRAMER

Wonderful Machine 22 July 2022
On this week’s episode of the Exposed Negative Podcast, Tom Barnes & Greg Funnell interviewed Wonderful Machine CEO Bill Cramer about how we got our start, the ways we help photographers, and what we’re doing to change the photography industry for the better.
Web Ads: June 2022

Web Ads: June 2022

Ashley Vaught 14 July 2022
Over June we saw significant changes in the ad groups that were more or less effective. Our Locations ad group was not as effective as the Specialties ad group, which was the opposite of the previous month.
Client Outreach: June 2022

Client Outreach: June 2022

Stephanie Avilés 13 July 2022
In addition to sharing the team’s connections and successes this month, we’re giving you a closer look at some of the roles in Wonderful Machine’s client outreach team so you can get a better understanding of what everyone has been working on behind the scenes.
Analytics: June 2022

Analytics: June 2022

Ashley Vaught 12 July 2022
During the June 2022 we continued to migrate our analytics to GA4, and the site WonderfulMachine.com saw improvements in most of the key indicators.
Expert Advice: Independent Photobook Publishers

Expert Advice: Independent Photobook Publishers

Polly Gaillard 12 July 2022
Independent photobook publishers print creative and beautifully crafted books that become an extension of the photographers’ project. Learn about the pros, cons, process, and cost of working with indie presses.
Social Media: June 2022

Social Media: June 2022

Brandi Spering 11 July 2022
Pinterest gained 19.55k impressions from our Photographer Specialties board, and page reach on Instagram doubled to 10.5k.
Emailers: June 2022

Emailers: June 2022

Ian Richards 7 July 2022
June, hello and goodbye! Summer is here. We slapped on a happy grin in Creative in Place: A Face You Won’t Forget, and closed out the fourth quarter with Creative in Place: Game Day! 
Expert Advice: Traditional Photobook Publishers

Expert Advice: Traditional Photobook Publishers

Polly Gaillard 6 July 2022
Traditional photobook publishers are highly selective in their choices of what photography books they publish. They handle all aspects of the production – from the design process to the book’s production, distribution, and marketing.
Web Edit: Steve Boxall

Web Edit: Steve Boxall

Andrew Souders 29 June 2022
Photographer Steve Boxall first worked with Marianne Lee in our Marketing Partner program and felt it was also a good time to refresh his current presentation, so photo editor Andrew Souders came on board to provide a web edit.
Expert Advice: Publishing a Photobook

Expert Advice: Publishing a Photobook

Polly Gaillard 28 June 2022
The number of photobook publishers has increased dramatically. Additionally, a photographer’s desire to publish photobooks has grown. We examine the ins and outs of photobook publishing through traditional publishing houses, independent presses, and self-publishing
Find A Rep: Dan McBride

Find A Rep: Dan McBride

Eloísa García 24 June 2022
Wonderful Machine Marketing Specialist Elo García worked with photographer Dan McBride to identify and introduce him to 28 photography agents around the U.S.
Pricing & Negotiating: Ambassador Portraits for an Apparel Company

Pricing & Negotiating: Ambassador Portraits for an Apparel Company

Craig Oppenheimer 21 June 2022
Executive Producer Craig Oppenheimer worked with a portrait photographer to produce an estimate for an ambassador apparel company. With four talent, three poses, and two looks the client needed 24 images for 1-year use, with broad usage plans for out-of-home displays.
Print Promo: Clay Cook

Print Promo: Clay Cook

Lindsay Thompson 17 June 2022
Wonderful Machine lead designer Lindsay Thompson lets her creativity soar in a dynamic project, creating a print promo with photographer Clay Cook. This simple sketchbook became a masterpiece with custom elements such as white foil, wire-o binding, rough edges, and a matte finish.
Emailer Template: Hugo Hamaoui

Emailer Template: Hugo Hamaoui

José Silva Jr. 16 June 2022
Hugo Hamaoui is a fashion and still life photographer from Montreal, Canada who sought out a way to appeal to new clients. He came to Wonderful Machine to work with designer José Silva Jr. on an emailer template that would fit his style and needs.
Crew: What Set Designers Do

Crew: What Set Designers Do

Stephanie Avilés 15 June 2022
Set designers are an integral part of any production as they create the perfect setting to bring your visual concept to life and elevate your photography.
Web Ads: May 2021

Web Ads: May 2021

Ashley Vaught 14 June 2022
During May Wonderful Machine continued its Google Ads campaigns, which in turn drove 15% of the traffic to our site. Each of the three ad groups did well, with the locations ad group winning the lion’s share of impressions and clicks.
SOCIAL MEDIA: MAY 2022

SOCIAL MEDIA: MAY 2022

Brandi Spering 10 June 2022
Most of our platforms thrived in May, while others seemed to tread water. Pageviews went down for LinkedIn but increased on Twitter, with 2,254 more profile visits than the previous month.
Client Outreach: May 2022

Client Outreach: May 2022

Stephanie Avilés 9 June 2022
During the month of May, the client outreach team was diligently connecting with clients, leading capabilities calls, and updating records.
Analytics: May 2022

Analytics: May 2022

Ashley Vaught 8 June 2022
With the migration of Google Analytics from UA to GA4, we have been thinking about how to change our monthly analytics report.

Wonderful Machine has a staff of photo editors, designers, writers, marketing specialists, SEO consultants, and producers who help photographers with every aspect of their photography business. We share stories about those projects as well as other helpful articles on our Intel blog.