Our website welcomed 12.0K Users in March, who collectively explored 56.7K pages, investing an average of 1 minute and 43 seconds to engage with our content.
In February, our website encountered a unique challenge with a surge in spam traffic from Warsaw, Poland. This influx had no direct impact on site operations but did distort our analytics data. For a detailed overview, please visit Analytics: February 2024.
Spam traffic persisted into March, but only briefly, occurring only within the first two days. Consequently, we observed a slight decrease in Average engagement time and an uptick in Users from Warsaw for the month.
The Reports snapshot section underscores key performance indicators of our website, including the total number of Users, New users, and the Average engagement time spent on our website.
March witnessed a slight increase in site visits, surpassing our yearly average.
Analytics category | March 2024 | 12-Month Average | % Change |
Users | 12.0K | 9.6K | +25.0 |
New users | 11.0K | 9.7K | +13.4 |
Average engagement time | 1m 43s | 2m 09s | -20.1 |
Google Analytics provides a detailed look into our Users’ demographics, including their geographic location, gender, and preferred language.
The United States remained the primary source of our traffic in March, contributing to 60% of the visits, followed by audiences from the United Kingdom, Poland, India, and Canada.
Looking at cities, our greatest concentration of Users live in New York, followed by Warsaw, Ashburn (Virginia), Los Angeles, and London. Ashburn continues to be a puzzle.
The Traffic acquisition report shows the pathways through which Users find our site.
In March, the primary channels were Organic Search, Direct, Email, Referral, and Organic Social, broken down as follows:
Social media platforms were responsible for directing 481 Users to our site in March. Here is a detailed breakdown:
Our website has publicly searchable directories of Photographers and Crew as well as private directories (that require a login) for Clients, Agents, and Resources.
In March, our directories attracted 1.5K Users who browsed through 7.8K profile pages. According to Google Analytics 4 (GA4), navigating through 25 profiles is recorded as a single View.
Page | Users | Views |
Find Photographers | 1.3K | 5.4K |
Find Crew | 156 | 835 |
Find Clients | 36 | 885 |
Find Agents | 20 | 612 |
Find Resources | 8 | 27 |
Our website had a total of 12.0K Users in March. Out of those, 2.3K Users visited the “Find Photographers” page. Of those, 1.3K Users searched for a photographer. In total, there were 5.4K Photographer searches.
The “Find Photographers” feature provides users with two viewing options: List View and Gallery View, with the site defaulting to Gallery View on the homepage. However, selecting the Photographers tab from the Find menu switches the display to List View. Interpreting the preference for List View over Gallery View suggests a trend towards more users exploring photographer profiles in the List View format.
Type | Users | Views |
List View | 737 | 4.0K |
Gallery View | 610 | 1.3K |
Of those who visited the Find Photographers section, 1.0K Users interacted with photographer profiles, resulting in 6.8K engagements. Below is an analysis of these interactions.
Link Type | Users | Clicks |
Website | 709 | 4.2K |
236 | 845 | |
86 | 161 | |
Unpublished | 55 | 153 |
56 | 110 | |
Agent | 10 | 51 |
BTS | 10 | 11 |
Phone | 10 | 10 |
A section of our website called Unpublished allows photographers to showcase projects available for licensing. This section is accessible through the Read menu or directly from a photographer’s profile.
Page | Users | Views |
Unpublished | 92 | 237 |
The static sections under our site’s Consult and About categories received 44.5K views.
Page | Users | Views |
Stock | 110 | 117 |
Consulting Services | 99 | 132 |
Design | 65 | 104 |
Marketing | 170 | 306 |
Photo Editing | 105 | 174 |
Pricing & Negotiating | 458 | 629 |
Shoot Production | 400 | 567 |
Mission | 275 | 325 |
Team | 424 | 592 |
Successes | 81 | 93 |
Press | 23 | 25 |
Specialties | 93 | 197 |
Membership | 391 | 631 |
Jumpstart | 39 | 54 |
Terms | 39 | 42 |
Privacy | 8 | 9 |
Contact | 100 | 120 |
Our Published and Intel blogs drew in 12.3K views. The content within these blogs serves a dual role: it provides valuable insights to our readers and helps attract new Users.
Below is a summary of traffic data for articles on our platform, tracked through their consistent URL framework. It’s important to note that we do not monitor traffic to Photographer Spotlights or Case Studies due to their unique URL configurations and our intention to highlight our members through Spotlights and our expertise through Case Studies, without focusing on the traffic metrics.
Page | Users | Views |
Expert Advice | 2.1K | 3.0K |
Listicles | 1.3K | 1.7K |
Specialty | 495 | 789 |
Crew | 388 | 475 |
The top 5 Photographer Spotlight articles in March were:
The top 5 articles on our Published blog in March were:
The top 5 articles on our Intel blog in March were:
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!