News for our member photographers.

Expert Advice: Photographer Logos

Expert Advice: Photographer Logos

Lindsay Thompson 25 January 2022
The photographer logo or wordmark is the foundation of your visual identity — the visual representation of your company’s core values or brand. A logo can drive the look and feel of all your marketing materials. After all, it appears anywhere your business name appears. 
Shoot Production: Waterline Club

Shoot Production: Waterline Club

Bryan Sheffield 18 January 2022
Bryan Sheffield collaborates with Emily Andrews to produce a 4-day video and still photography shoot for Waterline Club, an amenity club designed by the Rockwell Group for residents of Waterline Square in NYC.
Project Edit: Eric Hatch

Project Edit: Eric Hatch

Andrew Souders 14 January 2022
Loveland, Ohio-based Eric Hatch came to Wonderful Machine seeking help with a project edit. He worked with Andrew Souders to craft a cohesive presentation that communicates his unique point of view.
Pricing & Negotiating: Lifestyle Images for a Pharmaceutical Client

Pricing & Negotiating: Lifestyle Images for a Pharmaceutical Client

Craig Oppenheimer 13 January 2022
Producer Craig Oppenheimer works with a pharmaceutical company to produce an estimate for a lifestyle shoot of talent interacting around a residential property. The client required unlimited use of all images captured in North America for one year.
Specialty: What Is Humanitarian Photography?

Specialty: What Is Humanitarian Photography?

Polly Gaillard 12 January 2022
While humanitarian photography may seem like a cross-section between documentary, editorial, and photojournalism, its history has a long tradition of photographers advocating for change.
Web Ads: December 2021

Web Ads: December 2021

Ashley Vaught 11 January 2022
During December, we saw the number of clicks and impressions decrease in relation to the preceding month. This is not surprising because December is a month where business seems to enter a kind of lull.
Social Media: December 2021

Social Media: December 2021

Rachel Rhodes 11 January 2022
Our Pinterest content peaked during the holidays (thanks gingerbread house enthusiasts!) while some of our other socials felt a bit of a chill in December.
Client Outreach: December 2021

Client Outreach: December 2021

Stephanie Avilés 10 January 2022
This December, our client outreach team was focused on updating companies in our client database. Our producers were also hard at work coordinating productions and making connections with agencies and clients in the energy, pharmaceutical, and aerospace industries.
Analytics: December 2021

Analytics: December 2021

Ashley Vaught 7 January 2022
According to December 2021’s analytics, the quantity of users and pageviews decreased in relation to the previous month, but almost all of the quality indicators for the website showed improvement!
Stock Requests: December 2021

Stock Requests: December 2021

Bryan Sheffield 5 January 2022
During the holiday season, Wonderful Machine received stock requests from Travel + Leisure and Condé Nast Traveller looking for images of several destinations across the globe for one-time use.
Emailers: December 2021

Emailers: December 2021

Claire Downey 4 January 2022
December started out in song with Creative in Place: Carry a Tune and ended in the concrete jungle with Creative in Place: Metropolis. This month, open rates are at an all-time high but click rates didn’t follow suit.
Treatment Template: Brett Hemmings

Treatment Template: Brett Hemmings

Lindsay Thompson 2 January 2022
Sydney, Australia-based Brett Hemmings is a sport and fitness advertising photographer with a great visual identity and solid photos. Wonderful Machine consultant Lindsay Thompson helped him develop a treatment template for client communication.
New Feature: Behind The Scenes Video

New Feature: Behind The Scenes Video

Lindsay Thompson 1 January 2022
We’re excited to announce that we’ve added a new behind-the-scenes video feature to our photographer profiles. The video provides prospective clients with a sense of what it’s like to work with a photographer and it’s a great way for our photographers to show their personalities.
Emailer Template: Brett Hemmings

Emailer Template: Brett Hemmings

Lindsay Thompson 29 December 2021
Sports and fitness photographer Brett Hemmings works with Wonderful Machine’s Lindsay Thompson to develop an emailer template to match his clean, professional branding.
SEO Audit & Implementation: Alicia Stepp

SEO Audit & Implementation: Alicia Stepp

Ashley Vaught 28 December 2021
Fashion photographer Alicia Stepp works with Wonderful Machine consultant Ashley Vaught to perform an SEO audit of her elegant WordPress website. After the audit, Ashley identified some areas for improvement and she implemented some of his recommendations on her site.
Creative Coaching: Brian Riedel

Creative Coaching: Brian Riedel

Andrew Souders 27 December 2021
Wonderful Machine Photo Editor Andrew Souders works with Brian Riedel on creative coaching to strengthen his portfolio and attract new architecture, and hospitality clients.
Project Edit: Erik Isakson

Project Edit: Erik Isakson

Greg Jones 21 December 2021
Rancho Margarita, CA-based photographer Erik Isakson came to Wonderful Machine looking for help with editing two new web galleries for his website. He is well-regarded as a sports lifestyle photographer and he sought to expand his client base so he shared some tech and automotive work with Wonderful Machine consultant Greg Jones.
Industry News: Instagram Users Can Now Prevent Embedding of Their Images

Industry News: Instagram Users Can Now Prevent Embedding of Their Images

Thomas Maddrey, ASMP 21 December 2021
After a lengthy campaign led by trade associations ASMP, and in a big win for photographers and all visual creators who use Instagram, today the company announced a new option for the user to prevent embedding of their images on third-party articles and blog posts.
Emailer Copy: Sophie Ebrard

Emailer Copy: Sophie Ebrard

Julia Hanley 17 December 2021
London-based photographer and director Sophie Ebrard came to Wonderful Machine for help with writing copy for an email campaign being sent to prospective clients. Our consultant Julia Hanley was up to the task.
Pricing & Negotiating: International Luxury Hospitality Brand

Pricing & Negotiating: International Luxury Hospitality Brand

Bryan Sheffield 16 December 2021
Bryan Sheffield puts together an estimate for an international hospitality brand. The client requested unlimited use of 5 images in perpetuity and unlimited use of 30 images for 1 year.
New Feature: Certified B Corporations

New Feature: Certified B Corporations

Bill Cramer 14 December 2021
We’ve noticed that photographers are increasingly interested in working for companies that are committed to social justice and environmental sustainability. This inspired us to consider how we might identify these types of companies and how we could display that information on our website.
Expert Advice: Writing a Photographer Bio

Expert Advice: Writing a Photographer Bio

Ashley Vaught 14 December 2021
A website bio for photographers can act as a first impression for clients. Here are some tips and examples that can help you make your first impression a good one.
Web Ads: November 2021

Web Ads: November 2021

Ashley Vaught 9 December 2021
Wonderful Machine uses its Google Ads campaign to promote our photographer directory, and during the month of November, the ads were not as effective as they had been in October, but are showing longer growth.
Client Outreach: November 2021

Client Outreach: November 2021

Stephanie Avilés 8 December 2021
As we approach the end of the year, our client outreach team — consisting of Marianne, Julie, Denise, Laura, Jen W., Chris, Bryan, and Craig — has been making connections with clients at agencies, brands, and media outlets across the globe.
Social Media: November 2021

Social Media: November 2021

Rachel Rhodes 7 December 2021
While a photographer takeover and the impending holidays helped bolster Instagram and Pinterest’s numbers, Facebook saw subtle declines.