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The photographer logo or wordmark is the foundation of your visual identity — the visual representation of your company’s core values or brand. A logo can drive the look and feel of all your marketing materials. After all, it appears anywhere your business name appears.
Bryan Sheffield collaborates with Emily Andrews to produce a 4-day video and still photography shoot for Waterline Club, an amenity club designed by the Rockwell Group for residents of Waterline Square in NYC.
Producer Craig Oppenheimer works with a pharmaceutical company to produce an estimate for a lifestyle shoot of talent interacting around a residential property. The client required unlimited use of all images captured in North America for one year.
During December, we saw the number of clicks and impressions decrease in relation to the preceding month. This is not surprising because December is a month where business seems to enter a kind of lull.
This December, our client outreach team was focused on updating companies in our client database. Our producers were also hard at work coordinating productions and making connections with agencies and clients in the energy, pharmaceutical, and aerospace industries.
December started out in song with Creative in Place: Carry a Tune and ended in the concrete jungle with Creative in Place: Metropolis. This month, open rates are at an all-time high but click rates didn’t follow suit.
Sydney, Australia-based Brett Hemmings is a sport and fitness advertising photographer with a great visual identity and solid photos. Wonderful Machine consultant Lindsay Thompson helped him develop a treatment template for client communication.
We’re excited to announce that we’ve added a new behind-the-scenes video feature to our photographer profiles. The video provides prospective clients with a sense of what it’s like to work with a photographer and it’s a great way for our photographers to show their personalities.
Fashion photographer Alicia Stepp works with Wonderful Machine consultant Ashley Vaught to perform an SEO audit of her elegant WordPress website. After the audit, Ashley identified some areas for improvement and she implemented some of his recommendations on her site.
Rancho Margarita, CA-based photographer Erik Isakson came to Wonderful Machine looking for help with editing two new web galleries for his website. He is well-regarded as a sports lifestyle photographer and he sought to expand his client base so he shared some tech and automotive work with Wonderful Machine consultant Greg Jones.
After a lengthy campaign led by trade associations ASMP, and in a big win for photographers and all visual creators who use Instagram, today the company announced a new option for the user to prevent embedding of their images on third-party articles and blog posts.
London-based photographer and director Sophie Ebrard came to Wonderful Machine for help with writing copy for an email campaign being sent to prospective clients. Our consultant Julia Hanley was up to the task.
We’ve noticed that photographers are increasingly interested in working for companies that are committed to social justice and environmental sustainability. This inspired us to consider how we might identify these types of companies and how we could display that information on our website.
Wonderful Machine uses its Google Ads campaign to promote our photographer directory, and during the month of November, the ads were not as effective as they had been in October, but are showing longer growth.
As we approach the end of the year, our client outreach team — consisting of Marianne, Julie, Denise, Laura, Jen W., Chris, Bryan, and Craig — has been making connections with clients at agencies, brands, and media outlets across the globe.