I collaborated with Atlanta, Georgia-based photographer Patrick Heagney as it was time for a new Web Edit for his 2023 web portfolio. Patrick specializes in vibrant and colorful lifestyle and portraiture images. Because he already did a Web Edit in 2022, I was primarily focused on updating his images and removing any that no longer met his goals.
Since our Photo Editor and Producer Andrew Souders did a great job with the color palette and sequencing, I only needed to clean up and integrate new work. I also wanted to incorporate new categories such as hospitality and corporate.
The first thing I saw when looking through Patrick’s work was the playfulness of his images. Beyond being just bright and colorful, both his lifestyle images and portraiture capture the spirit of his subjects with elegance and style. I used Lightroom to select the images but then I sequenced them out in Canva. I felt it was easier to see how they all fit together and move them around — especially with the GIFs.
Patrick and I met several times throughout our collaboration to talk through each round of image edits. The main thing I picked up on was his desire to reach the hospitality market. I was happy that he took the leap to include a section for both hospitality and travel on his website. Those images were originally excluded from the images he provided.
After looking through his images I realized there was a case to create a Small Business and Artists section on his website rather than a corporate section. This was to set him apart from other photographers who photograph businesses and to help him appeal to both business owners and larger corporations that want to work with small businesses and artists. I suggested we leave out or limit any generic business and office so that his unique imagery would stand out.
We really focused on building on the work Andrew accomplished the previous year. Andrew helped organize Patrick’s portfolio and create a strongly branded color palette of images that suggested Patrick’s style right away. I freshened it up for the new year and added new sections to introduce Patrick to a whole new client base.
Further Reading
Specialty: Lifestyle Photography
Expert Advice: Visual Identity for Photographers
Expert Advice: Web Design Basics for Photographers
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