In a recent project for annual Louisville, Kentucky fashion show KMAC Couture, portrait photographer Clay Cook pushed the boundaries of imagination by creating 200 unique, abstract images using AI (artificial intelligence) tool Midjourney.
To mark the release of its new hybrid SilentJet technology, luxury powerboat and motor yacht company Hinckley Yachts assigned Cate Brown to capture the images for its press release alongside a corresponding video campaign.
After summer 2022’s unprecedented forest fires in Bohemian Switzerland, Jiří Lízler worked with České Švýcarsko on a tongue-in-cheek campaign to invite tourists back to the region. The objective? Make it clear that they’ve been missed.
For their Fall issue last year, Virtuoso was spilling the beans on a fledgling group of coffee shop owners in Portland, individuals who were staying true to the origins of the ingredients they brew. They called on Dina Ávila for help with the photographs.
Andrew set out to create a personal project entitled LGBTQIA Portraits, built around capturing his queer family authentically and with the same eye and quality he brings to his celebrity and advertising work.
When the Park Hyatt made its debut in Indonesia last year, the brand called on Martin Westlake to photograph the new hotel’s architecture atop Park Tower, overlooking the urban residential expanse of Menteng district.
Visit Lauderdale, the Official Tourism Marketing Agency for Broward County, Florida, recently launched its new campaign, “Everyone Under the Sun.” The man behind the visuals of the campaign was Miami-based lifestyle photographer George Kamper.
Making the cut since 1855, Swift Meats knows a thing or two about the art of butchering quality and sustainable products. They enlisted Austin-based food and lifestyle photographer Buff Strickland to capture those tender moments created while families are cooking and eating together.
Well known for its pristine beaches and warm weather, Miami is also called The Sunshine City. With its wild nightlife and diverse architecture, the idea of capturing a bird’s-eye-view on such a vibrant city holds a lot of excitement for many local industries, from tourism to architecture. Another huge Miami attraction is the many shipwrecks below the water around it, as well as its proximity to the Everglades. Because of these factors, Miami aerial photography is special in how many facets of this area it can reveal. And while an aerial photographer can work all over the world, Miami is a perfect town to have a homebase because of the diversity in what one can capture. From wildlife areas that usually command a distance from humanity to the many often-unseen levels of a coastline revealed in its amazingly clear water, aerial photography in Miami is packed with an endless amount of potential for an adventurous spirit.
In April 2022, eBay Motors held its inaugural New York Auto Parts Show at the Classic Car Club of Manhattan (CCC), aiming to prove that “the best ‘new’ car can be the one you already own.” To capture this new show and new way of thinking, they leaned on New York-based photographer Adam Lerner.
Teri Campbell, a Cinncinati-based food and beverage photographer, sits down with Wonderful Machine to explain his experimentation with AI tool Midjourney. What began as a simple prompt has taken Teri through his own visual memory and helped him form a new approach to the creative process.
Schaefer Outfitter, the perennial tailor to everyone from farmers to ranchers, was set to launch a new collection last year, and they enlisted the services of Ketchum, Idaho-based photographer Hillary Maybery, for the job.
Austin is known by many for its live music, famed alternative culture, and big tech industry presence. It is also known for its food. Home to around 1,000 food trucks, Austin has influenced the rest of the country to adopt the same trend, though no one yet has caught up to the capital of Texas. Its year-round warm weather makes it easier to be outdoors and enjoy the experience of finding, potentially, any kind of food you’re looking for. There are also an estimated 6,000 restaurants sporting just as much culinary diversity, yet its Tex-Mex, barbecue, and, perhaps above all, breakfast tacos make for some of its biggest draws. It also has a legendary rivalry with San Antonio as to who invented the breakfast taco, let alone who perfected it. For dessert lovers, Austin’s official plate is pecan pie, while health aficionados can take solace in it being the home of the first Whole Foods as well as 23 urban farms that actively supply many local restaurants. Knowing all this, an Austin food photographer can flourish as an important part of advertising one of the most vital parts of the local culture and economy.
Last year, Poets & Writers, the nation’s largest nonprofit organization serving creative writers, contacted Nicole Loeb for help with their November/December issue: photograph New York Times best-selling novelist Celeste Ng.
Sydney is the largest and most populous city in Australia. Often featured in lists of the world’s most liveable and culturally diverse cities, it is also one of the world’s most expensive. Yet, as a finance hub where many corporations have their headquarters, business is good, and this makes Sydney the top location for shopping, culture, and entertainment in the New South Wales region. Retail and manufacturing are two of the city’s largest industries, which makes product photography an important element in a city where the competition between businesses can only be as vast as its size and population. Often a consumer’s first impression of a product is a photograph displayed in online stores, print advertisements, or physical packaging. This can give a talented product photographer in Sydney not only an important task but also the potential for a very lucrative career.
Atlanta-based photographer duo Tim Wedig and Andrea Laxton have collaborated with Shaw Contract for over a decade, and a recent partnership saw them join hands with West Elm to make the workplace feel like home.
Wonderful Machine is a network of photographers and producers who work on projects for publications, agencies, and brands around the world. Here are some of those stories.