Design
Good graphic design means more than just picking the right colors and fonts — it’s a way to be memorable for all the right reasons.
emailer Template
Do you feel overwhelmed just thinking about designing an Emailer? Then leave it to us! After talking with you to understand your photography and your goals, our designer will build an emailer for you, using your existing branding. We’ll present three rough designs for you to choose from. Then, we’ll go through two rounds of fine-tuning your favorite. When the design is finished, we’ll consult with our photo editors to select up to six of your photographs that best represent your brand. We can even work within MailChimp so there are live text and replaceable images — meaning you can use it over and over again without any hassle.
Case Studies
DIGITAL PROMO
When sending individual emails to clients, it’s good practice to include a well designed digital promo showcasing your abilities and latest work. With more people than ever working remotely, the digital promo now does what the postcard used to do. Our designers will work with you to create an impactful design that you can implement in your marketing efforts.
web template customization
Technology just keeps improving, and it’s also getting easier to use. With so many great website template options at our fingertips, it’s hard to justify the cost of a custom website. But, in order to stand out from the crowd, you’ll need to customize your web template to make it uniquely yours. Our designers can help you select a template that suits you best, then help you make the most of the layout, organization, navigation, and design options available.
CASE STUDIES
pdf portfolio
Whether you’re social distancing or you’re in Seattle, and your dream client is in Paris — it’s a tragic tale. But when you can’t meet with a client in person, sending them a PDF portfolio is the next best thing. Unlike your website, a PDF portfolio can show a custom edit that speaks to the needs of a specific client or type of client. We will work with you to create a single or multipage layout that shows off your skills and style in a fresh and engaging way. Not sure what images to use? We can also collaborate with our photo editors to make your PDF targeted, cohesive and memorable.
print promo
There’s nothing quite like holding a printed photograph or cool promo in your hand! Print promos are a unique and versatile way of getting your name out there. After talking with you to understand your work and your goals, we will present three rough designs for you to choose from. Then, we’ll go through two rounds of fine-tuning of your favorite. When the design is finished, we’ll confer with our photo editors to select up to six of your photographs that best represent your brand. We’ll then deliver the final files; we’ll also help you find the best places to print them.
treatment template
Big projects will need more than just an estimate; you’ll need a lot more than that to get the job. That’s where treatments come in — it combines a mini-portfolio along with details about your production team, facilities, experience, and approach in a way that will show off your capabilities, professionalism, and interest. We can work with you to create a custom treatment. We’ll even set you up with a template that you can customize for future projects. We can also draw on the expertise of our photo editors, producers, and publicists, so you have the most sophisticated image selection, pricing, and copywriting available.
Brand Identity
A cohesive brand identity (consisting of a logo and other graphic elements implemented across all of your marketing materials) will help you convey a level of professionalism that sophisticated clients will appreciate. Our design team will work with you to develop a look that suits you and your photographs. Every brand identity starts with a monochrome logo, but it may also include vertical and horizontal versions, color versions, a sub-mark, favicon, stationery, business cards, print promos, email promos, implementation on your website, and a style guide.
LOGO
Every professional photographer needs a professional logo. Whether you’re starting from scratch or you’d like to update your existing logo, our designers can create one that suits your business and your personality. This article explains all the different types of logos.
business cards & stationery
Even in a digital world, a simple business card can turn a chance meeting into a meaningful business connection. Our designers can take your existing logo or wordmark and express it simply and elegantly, with thoughtful choices of paper and ink that will you memorable for all the right reasons.
branding overhaul
Whether you’re just launching your photography career or just looking for a new beginning, our Branding Overhaul is a great way to get a fresh start. This package provides you with all of the essential branding and marketing tools you’ll need to connect with prospective clients, including some or all of the following:
- Graphic Identity: Including a logo, digital versions of all stationery items, and implementation guidelines.
- Web Edit: Our photo editors will work with you to select, organize, categorize, and sequence pictures for your website.
- Website Template Customization: Our designers will work with you to find the best template for you and then bring it to life with your logo, pictures, about page, and contact page.
- Blog & Social Media: Our designers will work with you to select a blog platform and two social media platforms and implement your branding. Our publicists will also coach you on how to best utilize them.
- Emailer Template: Our designers will create a template that will allow you to swap in new pictures each time you send it out.
- Print Promo Template: Our designers will create a template that will allow you to swap in new pictures each time you send it out.
- Print Portfolio Edit and Construction: Our photo editors will work with you to select a portfolio book, complete the edit, and supervise the printing and binding.
- iPad Edit: Our photo editors will work with you to select, organize, categorize, and sequence pictures for your tablet.
- Marketing Implementation: We’ll use our extensive marketing experience to create a list of clients relevant to your photography and outreach to that list on your behalf.
- Social Media Start-Up: One of our experts will work with you to craft a social media strategy that includes creating up to 4 social media networks, identifying an appropriate audience, establishing a social media calendar, and crafting a sustainable workflow.
- Analytics Start-Up: We will work with you to implement analytics tools, teaching you how to interpret the results and take action based on that information.
The process starts with a conversation with our team of photo editors, designers, and marketing consultants to really understand your interests and skills and to reconcile them with the opportunities of the marketplace. Once we have a consensus on the idea of your brand, we’ll be able to communicate that across all of your marketing materials in a way that will resonate with clients that are appropriate for you.
also available
- Design Assessment
- Custom Promos
- Custom Websites
- Blog Customization
- Hourly Consultation