Good graphic design means more than just picking the right colors and fonts — it’s a way to be memorable for all the right reasons.
Every professional photographer needs a professional logo. Logos are important to instill trust in your business and provide an anchor for your branding. Whether you’re starting from scratch or you’d like to update your existing logo, our designers can create one that suits your business and your personality. We include vertical and horizontal orientations and a sub-mark.
With so many great website templates out there, it’s hard to know which one to choose. Our designers can help you select one that suits you best, then make the most of the layout, organization, navigation, and design options – to make it uniquely yours.
Even in a world with so many website template options, you may have such a specific need that only a custom-built website will do. Our designer will work with you to understand exactly what you’d like to achieve, then create a set of mockups that meet your needs. Once approved, our team of web developers will bring those designs to life using (usually) WordPress and as much or as little custom code as necessary to make it all work.
Email marketing is still the best way to target clients that are right for you. Having a professionally designed and reusable template makes it quick and easy to update images and text. Your completed template will help streamline your emailer workflow and keep you top of mind with potential clients. Our designers will help you create a polished presentation that will highlight your brand and your photography. We provide three initial concepts followed by two rounds of revisions for your chosen design.
Even if you regularly send out Mailchimp email campaigns, it’s a good idea to mix in individual customized emails as well. Adding an attachment to those emails will reduce the chances that it will be quickly deleted. Our designers can help you identify photos that will catch the attention of even the most jaded client, and arrange 2-4 of those photos in a composite that will be small enough to pass through their spam filters, but big enough to make an impression.
While some client meetings may happen in person, most will happen online. A digital portfolio can feature a custom edit for a specific client or highlight a particular area of your photography. Technology is changing fast and there are always new ways to present your best work. We’ll show you options, whether it’s Powerpoint, Adobe Express, or Issuu – we’ll craft a presentation that will make your work shine. Our photo editors are also available to help out with picture selection.
Even with so many clients are working from home, sending printed promos can still be an effective way for successful photographers to stand out from the crowd. After all, nothing is quite as memorable as a print promo that you can hold in your hand. A printed promotional piece can be as simple as a postcard or as complex as an accordion-fold brochure. Promos can also double as leave-behinds for those occasions where you do get a chance to meet with clients in-person. After understanding your work and your goals, your designer will present three rough layouts for you to choose from. We’ll go through two rounds of fine-tuning of your favorite. Then we’ll help you select a printer and manage the printing for you to make sure everything turns out just right.
When you’re bidding on a big project, you’ll need more than just an estimate to get the job. That’s where treatments come in. A treatment is a presentation that combines a mini-portfolio along with details about your production team, facilities, experience, and approach in a way that will demonstrate your interest, ability, and professionalism. We’ll work with you to design a template that you can then populate yourself for each new project, or you can work with our producers who can help you populate it with words and images that will give you the best chance of success!
A cohesive brand identity implemented across all your marketing materials conveys a level of professionalism that sophisticated clients will appreciate. Our design team will work with you to develop a look that complements you and your photographs. Our identity package starts with a logo (with horizontal and vertical versions), and also includes a submark, a favicon, and a style guide showing how to implement those design assets across your various marketing materials, as well as curated color pallets and font styles. You can also opt to have our designer apply your new identity to your stationery, business cards, print promos, email promos, on your website, and in your invoicing software.
Even in a digital world, a simple business card can turn a chance meeting into a meaningful business connection. Our designers can take your existing logo or wordmark and express it simply and elegantly, with thoughtful choices of paper and ink that will make you memorable for all the right reasons. And while printed stationery is largely a thing of the past, you’ll still need a digital version of your letterhead that you can integrate with your invoicing software. Lastly, for photographers who still send out prints (for sale or as gifts), a branded crack-n-peel label is a nice touch!