Technology

Our consultants can help you make the most of current technology to fuel your marketing and maximize efficiency and security.

GOOGLE ANALYTICS SETUP

Where are your visitors from? How are they finding you? What parts of your site are they looking at? How long are they staying and why is all that important? Our SEO experts will set you up with Google Analytics 4 (GA4) to gather that information so you can start to interpret it and take action based on it.

CASE STUDIES


SEO AUDIT

Maybe it’s been a while since you reviewed the state of your website’s Search Engine Optimization, and you’re wondering if you might be missing out on organic traffic. As Google’s search algorithm evolves over time, our SEO experts keep up with the latest developments, so they can help you rank for searches that are most important to you. With our SEO Audit, our consultant will perform an in-depth analysis of your website and prepare a report detailing all the things you’re doing right and all the ways you could improve. You’ll meet up over a video call to review those recommendations and to answer any questions you may have. You can then make those changes yourself or we can implement our recommendations for an additional fee.

CASE STUDIES


SEO IMPLEMENTATION

Once we’ve determined your SEO objectives, our consultants will level up your website, including keyword research, updating H1 tags, meta titles, alt text, and they’ll suggest web design improvements to ensure that you’re making the most of Google’s algorithm. They’ll review all their updates with you so you can continue to add new content to your site in a way that conforms to those standards.

CASE STUDIES


SEO MAINTENANCE

Keeping up with the constantly changing landscape of SEO can seem daunting. Our experts can update your website’s SEO periodically to ensure that you’re ranking as high as possible for searches that are most important to you. They’ll then meet with you to review the updates they made, they’ll review the past performance of your website, and they’ll discuss strategies to stay on top of search results into the future.


EMAIL DELIVERABILITY AUDIT

Are your emails getting flagged as spam? You might not even be aware of it, but your emails may be filtered, blocked, or bounced. In February 2024, Microsoft and Google changed their rules for email deliverability and you might need to update your process to adhere to their new guidelines – whether you’re sending out individual emails or email campaigns through Mailchimp, Constant Contact, or Squarespace. Our Email Deliverability Audit evaluates your current setup, from DNS records to the organization of your email provider settings. These records essentially tell the email providers that you are a human being rather than a bot sending spam content. We’ll send you a detailed report including recommendations on technical adjustments and best practices to improve your email performance.


EMAIL DELIVERABILITY IMPLEMENTATION

After identifying potential deliverability issues, our Email Deliverability Implementation service puts our recommendations into action. We’ll update your DNS records (DMARC, SPF, and DKIM) and if necessary, help you migrate to a new email provider such as Google Workspace or Microsoft 365. We’ll also ensure smooth connections and authentication with platforms like Mailchimp, Constant Contact, and Squarespace, and we’ll give you guidance on best practices to maintain high deliverability rates into the future.


CRM SETUP

Keeping track of your professional network is vital to your success. In it’s most basic form, a Customer Relationship Management software application will help you store and find contact information and it will allow you to maintain notes about your history with each of your contacts. Most also come with a calendar, and also allow you to create invoices and track tasks. Our Technologists can help set you up with Daylite (which is the CRM we use), but Hubspot offers a free CRM that will meet the needs of most photographers. We can help you get set up on either of those platforms or any other platform you choose.


DIGITAL CALENDAR SETUP

Scheduling appointments with prospective clients can be challenging for busy photographers. There are a number of platforms available that can automate this process. We can even help you filter for qualified clients and integrate e-commerce functionality to facilitate payments. Google Calendar is our platform of choice, but we can work with any calendar application.

CASE STUDIES


E-COMMERCE SETUP

If you’re thinking about selling fine art prints (or any other products) through your website, we can install e-Commerce functionality that will allow you to securely collect payments. We’re fans of Stripe, but we can implement any platform you choose.


SECURITY AUDIT

In today’s digital world, photographers often face security threats that can compromise their online accounts. Our Technologist will assess all of your vulnerabilities and they’ll make recommendations to help you mitigate those risks.


SECURITY IMPLEMENTATION

There are a number of tools and strategies our Technologists can help you implement to keep your website, social media platforms, bank accounts, and other online accounts secure.

  • Two-Factor Authentication
  • Password Organizers like Apple Keychain or Google Password Manager
  • http to https conversion
  • Education on online scams, phishing schemes, denial-of-service (DDoS) attacks.

WEB & SOCIAL ADVERTISING

Depending on the type of client you’re trying to reach, paying for online ads can be a cost-effective way to build awareness for your brand. Our consultants will help you understand the costs and benefits of Google Ads, photographer directories, sponsorships, associations, and social media paid posts.


DIGITAL WORKFLOW/DIGITAL ASSET MANAGEMENT

If you don’t have a standardized system for downloading, naming, organizing, editing, delivering, cataloging, and backing up your digital files, you’re wasting valuable time. We can help you create an efficient process that will minimize the time you spend, it will give you peace of mind that your files are secure, and it will make it easy to find images when you need them.


ALSO AVAILABLE

  • Hourly Consulting
  • Email Deliverability
  • Google Drive/Google Workspace Setup
  • Folder & File Naming Conventions
  • Digital Workflow