Trust Your Best Work: Modern Postcard Promo

By Peter Clark

A few months ago Wendy Batara, marketing program manager at Modern Postcard, contacted me about working with their team on a direct mail campaign targeting approximately 15,000 commercial and studio photographers. You may remember our last collaboration with Modern Postcard: their 2012 calendar to clients where they used images from Wonderful Machine photographers. This time around, Wendy and her team were hoping to use images from both our own monthly print mailers and a couple from the 2012 calendar to create a nice Panoramic Fold promo that would appeal to photographers.

Here’s a list of all the photographers featured:

Jesse Rieser / Los Angeles (cover and interior shots), Kevin Steele / Los Angeles, James Quantz Jr. / Charlotte, Marvin Shaouni / Detroit

And here’s what Wendy had to say of the project,

Modern has developed an acquisition program focused on helping several industries boost business using products geared towards their unique marketing needs. Industries include artists, illustrators, photographers, home remodelers, financial institutions and more. This industry specific program consists of direct mail, web and email marketing.

Our first launch to photographers has been well received and we anticipate increased response as we continue to reach out to this group. As a long-time supporter of photographers worldwide, Modern looks forward to helping more photographers of all levels with their self-promotion needs. Many thanks to Wonderful Machine for their ongoing support and collaboration with our marketing initiatives.

If you’re ready to take your marketing to the next level with print or email promos, reach out!