Dallas-based photographer Wade Griffith photographed a new SoulCycle location in the Dallas area at Preston Hollow last July. This past January, Wade was contacted by Abby Kohn, Senior Digital Media Manager at SoulCycle in New York, to do the photography for their location in Uptown Dallas.
For each assignment, the SoulCycle locations were looking for ten final photos of the exterior, front desk, retail area, locker room, and bathroom to use on their website and for PR. They provided Wade with images they liked of their various SoulCycle locations. This way, he could draw inspiration from it and use it as a reference. Communicating with the SoulCycle crew was easy and efficient, making the preproduction process go smoothly.
I reached out to Wonderful Machine to help me put together a proper estimate for such an assignment. The details included having me create a variety of interior and exterior architectural images of each SoulCycle location over one shoot day.
Wade hadn’t planned on using artificial lighting for the shoot. As a result, he didn’t have to plan for an assistant on the day of the shoot. Because it was a daylight shoot, Wade relied on the natural light from the windows of the building. Before photographing the location, Wade had to figure out which way the windows faced so he could plan the best time of day to shoot.
Wade arrived a few minutes early. He introduced himself to the team and the manager on duty. Ensuring cleanliness, he inspected both the exterior and interior of the location. Wade also checked the lighting and verified the proper functioning of the equipment.
Once satisfied with the setup, he began shooting. Wade captured multiple exposures of each room from various angles. Unexpectedly, a brief rain shower caused a delay. He patiently waited for the weather to clear and for SoulCycle staff to clean the exterior windows before resuming the shoot.
Given the client’s preference for minimal people in the photos, Wade also waited for customers to pass through the area before capturing shots.
Wade’s favorite part of the project was photographing such a well-designed, clean, and modern space.
Photographing an amazing architectural space is like taking pictures of a beautiful model – they make your job that much easier because almost every photo of them looks great.
The reaction to the images has been great, and Abby let Wade know she will be in touch for future shoots as SoulCycle opens more studios in the Dallas, Texas area. Wade has even tried a SoulCycle class since the shoot and thought it was a lot of fun and a great workout!
See more of Wade’s work on his website.
Further Reading
Read more articles about Wade Griffith.
Read more Photographer Spotlight articles about our other photographers.
Let us help you Find Photographers, source Stock Photography,
Produce Your Shoot — or just reach out to hear more!