Publicity

Whether you need a website bio, promo text, a press release or just a simple edit, we can help you compose engaging — and grammatically correct — copy that complements your photographs and helps you attract attention for all the right reasons.

publicity

EMAILER & PRINT PROMO COPY

A clever turn of phrase can be a great complement to a beautiful photograph. Our writers will find the perfect words to help your pictures resonate with clients. We’ll start by reviewing your website in order to better understand your brand. We’ll have a conversation with you to understand your professional goals and to agree on the tone of the promos. We’ll then draft a number of options for you to choose from. Price includes two rounds of revisions. We can also advise you on good subject lines for your emailers.

CASE STUDIES


BIO

When a client has a good sense of you personally and professionally, they’ll feel that much more inclined to hire you. An engaging biography is a great opportunity to make a good first impression, and our marketing/publicity consultants can help you do that. The process begins with us reviewing your website to get a feel for your skills, style, and brand. We’ll interview you to understand more about your personal and professional background, philosophy, and your goals for the future. Then we’ll draft a bio that will create just the right impression for clients. Price includes two rounds of revisions.

CASE STUDIES


PUBLICITY PITCH

Do you have a story to tell? Maybe you have an interesting experience or accomplishment (gallery show, unique promotional piece, unusual shoot) that photography or general interest publications would consider publishing. We can help you decide whether a press release, media alert, or personalized email will be the most effective way to submit your pitch. We’ll create the write-ups and send them out to a handpicked list of appropriate publications and blogs. Then we’ll follow up with each one to answer any questions they might have and to explain why your story would interest their readers.

CASE STUDIES


INSTAGRAM START-UP

Instagram has become a driving force in our industry. Not only is it a way to stay connected to other photographers and potential clients, but it’s an important tool for passive marketing and an extension of your portfolio. With so much potential in this one social medium, how can we find a productive workflow that allows us to efficiently take advantage of this opportunity? Let our experts help you craft an Instagram strategy that incorporates your portfolio and personality to attract relevant creatives in our industry. Start-up includes creating an Instagram Business account, setting you up with post scheduling software, and building an Instagram workflow. We can even schedule the first month of posts for you or beyond.


INSTAGRAM PARTNER

Having a consistently strong presence on Instagram is an essential part of every photographer’s marketing plan. But what if you don’t have the time, interest, or knowledge to do it? Connecting with one of our experts will work wonders for your Instagram if you find yourself struggling with these issues. Our staff will first assess your current Instagram account and we’ll talk with you to understand what makes you tick as a photographer and to understand your business goals. We’ll then work with you to find a voice for your posts that works best for you and your brand. With a steady stream of raw material, we’ll create and post regular content and engage with your audience. We can scale our service up or down to fit your needs and budget.


ALSO AVAILABLE

  • Press Releases
  • Media Alerts
  • Book Copy
  • Website Copy
  • Translations
  • Copy Editing
  • Hourly Consulting