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Pricing & Negotiating: Marketing Materials for a Medical Device/Software Manufacturer

Pricing & Negotiating: Marketing Materials for a Medical Device/Software Manufacturer

Bryan Sheffield 8 February 2023
A large medical device manufacturer needed a brand narrative, health care, and technology photographer for images of their new device being used by five talent. Producer Bryan Sheffield helped the photographer quote the campaign for 20 images to be used for 10 years after the first use.
Pricing & Negotiating: Advertising Campaign for a Restaurant Group

Pricing & Negotiating: Advertising Campaign for a Restaurant Group

Bryan Sheffield 11 January 2023
Producer Bryan Sheffield aids a photographer in estimating a project for a restaurant group’s advertising campaign. The client needed a specialist in portraiture as well as food/drink in order to highlight the restaurant’s chefs along with their creations.
Pricing & Negotiating: Portfolio Images for an Interior Design Firm

Pricing & Negotiating: Portfolio Images for an Interior Design Firm

Bryan Sheffield 13 December 2022
An interior design firm needed a NYC-based photographer to capture pictures of their work on a celebrity client’s home. Producer Bryan Sheffield helped the photographer quote the project and schedule the shoot for a beautiful autumn day.
Pricing & Negotiating: Travel Photography for a Large Financial Institution

Pricing & Negotiating: Travel Photography for a Large Financial Institution

Bryan Sheffield 17 November 2022
Bryan Sheffield aided a NYC-based photographer in building an estimate for a multi-day shoot with a large financial institution. After the agency determined the shoot days needed an adjustment, Bryan reworked the estimate to better suit the client’s needs.
Pricing & Negotiating: Portfolio Images for Interior Design Firm

Pricing & Negotiating: Portfolio Images for Interior Design Firm

Bryan Sheffield 14 October 2022
Producer Bryan Sheffield helped a NYC-based photographer negotiate a project for an interior design firm that had just finished a 3-floor redesign of the office space of a well-known social media company.
Pricing & Negotiating: International Hospitality Stills and Video

Pricing & Negotiating: International Hospitality Stills and Video

Craig Oppenheimer 14 September 2022
Craig Oppenheimer puts together an estimate for an international hotel, featuring two talent enjoying the amenities of the hotel captured in both stills and video.
Pricing & Negotiating: Membership Campaign for  Prominent Art Museum

Pricing & Negotiating: Membership Campaign for Prominent Art Museum

Bryan Sheffield 9 August 2022
A large art museum needed an architectural, interiors, and lifestyle photographer for images of patrons enjoying their exhibits. Producer Bryan Sheffield helped the photographer quote the campaign for 30 images to be used for 5 years after the first use.
Pricing & Negotiating: Ambassador Portraits for an Apparel Company

Pricing & Negotiating: Ambassador Portraits for an Apparel Company

Craig Oppenheimer 21 June 2022
Executive Producer Craig Oppenheimer worked with a portrait photographer to produce an estimate for an ambassador apparel company. With four talent, three poses, and two looks the client needed 24 images for 1-year use, with broad usage plans for out-of-home displays.
Pricing & Negotiating: OOH Campaign for International Non-Profit

Pricing & Negotiating: OOH Campaign for International Non-Profit

Bryan Sheffield 21 May 2022
Senior Producer Bryan Sheffield helped a photographer quote on an OOH campaign for an international non-profit client, pricing everything from covid tests to hiring assistants.
Pricing & Negotiating: Photography Retainer for Beverage Brand

Pricing & Negotiating: Photography Retainer for Beverage Brand

Craig Oppenheimer 14 April 2022
Executive Producer Craig Oppenheimer helps a photographer put together a retainer agreement for a beverage client. The pricing accounted for multiple images to be used for social media.
Pricing & Negotiating: Still Life Images for Pharmaceutical Client

Pricing & Negotiating: Still Life Images for Pharmaceutical Client

Craig Oppenheimer 15 March 2022
Executive Producer Craig Oppenheimer works with a pharmaceutical client to produce an estimate for still life images. The fee included unlimited use for two years.
Pricing & Negotiating: Industrial Images for Energy Company

Pricing & Negotiating: Industrial Images for Energy Company

Craig Oppenheimer 14 February 2022
Producer Craig Oppenheimer puts together an estimate for an energy company. The client wanted images of workers in an industrial setting and requested the use of all images captured in perpetuity.
Pricing & Negotiating: Lifestyle Images for a Pharmaceutical Client

Pricing & Negotiating: Lifestyle Images for a Pharmaceutical Client

Craig Oppenheimer 13 January 2022
Producer Craig Oppenheimer works with a pharmaceutical company to produce an estimate for a lifestyle shoot of talent interacting around a residential property. The client required unlimited use of all images captured in North America for one year.
Pricing & Negotiating: International Luxury Hospitality Brand

Pricing & Negotiating: International Luxury Hospitality Brand

Bryan Sheffield 16 December 2021
Bryan Sheffield puts together an estimate for an international hospitality brand. The client requested unlimited use of 5 images in perpetuity and unlimited use of 30 images for 1 year.
Pricing & Negotiating: Lifestyle Images for Vacation Company

Pricing & Negotiating: Lifestyle Images for Vacation Company

Craig Oppenheimer 10 November 2021
Producer Craig Oppenheimer works with a lifestyle and portrait photographer to produce an estimate for a luxury vacation brand. The client needed up to 30 images and unlimited use for two years.
Pricing & Negotiating: Industrial Food Images

Pricing & Negotiating: Industrial Food Images

Craig Oppenheimer 13 October 2021
A large food manufacturer needed an industrial and lifestyle photographer for images of a food manufacturing facility. The food manufacturer went to a medium-sized agency to find what they needed and Craig Oppenheimer helped the photographer quote the campaign.
Pricing & Negotiating: Social Media & Web Advertising shoot for International Beer Brand

Pricing & Negotiating: Social Media & Web Advertising shoot for International Beer Brand

Bryan Sheffield 13 September 2021
An international beer brand needed lifestyle/environmental portraits for social media and web-based advertising. The beer brand went to a social media agency that already had a photographer in mind. Bryan Sheffield helped the photographer quote the campaign.
Pricing & Negotiating: Social Media Shoot for International Beverage Brand

Pricing & Negotiating: Social Media Shoot for International Beverage Brand

Bryan Sheffield 20 July 2021
An international beverage brand needed portrait and lifestyle content for TikTok. Brian Sheffield helped the photographer quote the campaign.
Pricing & Negotiating: Headshots for a Law Firm

Pricing & Negotiating: Headshots for a Law Firm

Craig Oppenheimer 7 June 2021
A law firm needed headshots of its partners and wanted unlimited usage for those images, so Craig Oppenheimer nailed down the specifics.
Pricing & Negotiating: Lifestyle Photo/Video Shoot for a Hospitality Brand

Pricing & Negotiating: Lifestyle Photo/Video Shoot for a Hospitality Brand

Bryan Sheffield 3 May 2021
A regional hospitality brand needed still imagery and video, and after a few rounds of revisions and updates, Bryan Sheffield delivered an estimate that helped a lifestyle/architecture photographer land the job.
Pricing & Negotiating: Celebrity Shoot for Alcohol Company

Pricing & Negotiating: Celebrity Shoot for Alcohol Company

Craig Oppenheimer 19 April 2021
A large alcohol brand needed a photographer with celebrity portraiture experience to create quality imagery in short order. Here’s how Craig Oppenheimer determined the fees for labor and licensing.
Pricing & Negotiating: Human Interest Video for a Restaurant

Pricing & Negotiating: Human Interest Video for a Restaurant

Craig Oppenheimer 24 March 2021
A large restaurant chain needed a human interest video in short order, so Craig Oppenheimer got to work on an estimate right away.
Pricing & Negotiating: Real Patient Portraits for Pharmaceutical Company

Pricing & Negotiating: Real Patient Portraits for Pharmaceutical Company

Craig Oppenheimer 25 February 2021
A pharmaceutical company wanted patient portraiture to use for three years, so Executive Producer Craig Oppenheimer put together an estimate.
Pricing & Negotiating: Pharmaceutical Product Shoot

Pricing & Negotiating: Pharmaceutical Product Shoot

Craig Oppenheimer 19 January 2021
For a pharmaceutical company seeking a lifestyle and portraiture specialist, Executive Producer Craig Oppenheimer crafted a careful estimate.
Pricing & Negotiating: Last Minute Automotive/Portraiture Assignment

Pricing & Negotiating: Last Minute Automotive/Portraiture Assignment

Craig Oppenheimer 17 November 2020
Executive Producer Craig Oppenheimer explains how we estimated the cost of an automotive and portraiture short with limited licensing.
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