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In April 2022, eBay Motors held its inaugural New York Auto Parts Show at the Classic Car Club of Manhattan (CCC), aiming to prove that “the best ‘new’ car can be the one you already own.” To capture this new show and new way of thinking, they leaned on New York-based photographer Adam Lerner. 

Auburn, California photographer Wil Matthews lives in the fast lane, as he travels the country shooting motorsport events of all kinds. He came to Wonderful Machine for help connecting with the automotive brands that sponsor and support this fast-moving industry.

Take the road less traveled with this week’s Creative In Place: Motor Heads. Our global network of photographers can point you in the right direction.

Last week we wrote about designing Netherlands-based commercial photographer Wouter Kingma’s new wordmark, which was the first step he took toward revamping his graphic identity. To bring you up to speed, Wouter started his journey at WM with a Branding & Marketing Plan, and decided to take advantage of all the consulting services we suggested he look into, beginning with his new logo.

Richmond-based photographer, Adam Ewing, gets his hands dirty while shooting the underside of cars to highlight tires for BF Goodrich advertisements.

UK-based automotive photographer Dom Romney recently approached Wonderful Machine about an emailer design, and I was lucky enough to get the chance to take on the project. Dom had previously worked with us on his print portfolio and now needed an emailer with the same personality.