New York-based photographer Matthew Furman recently enlisted me to help him bid on an American Airlines ad campaign. I negotiated creative fees, licensing, and shoot production expenses with AA’s ad agency. This contributed to Matt’s successful bid for the international endeavor staged in New York, Madrid, and Rome.
Once the project was awarded, I handled extensive pre-production and acted as an on-set producer for each leg of the shoot. In New York, the crew worked both on Long Island and in Harlem. This required permits to shoot on the street, and a production vehicle to accommodate wardrobe, stylists, and talent.
I led the production team to Madrid and then to Rome, arranging the flight for a model from the UK, hiring translators, and coordinating hotels, rental cars, and assistants. Along the way, I became an expert on currency conversion and tracked receipts down to the last latte, allowing Matt to focus his energies on preparing the final images for his client.
See more case studies on our Shoot Production page.
If you need help producing your project, reach out!