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Analytics: January 2023

BY Josip Hotovec 3 February 2023
Intel, Report Card, Analytics

Our website had a total of 11K users who spent an average of 1 minute and 59 seconds engaging with our site in January.

Reports Snapshot

The Reports Snapshot summarizes the website’s traffic, featuring details on the total number of users, new users, and the average duration of their engagement with our site.

An image from Google Analytics of the WonderfulMachine.com's general traffic numbers for January 2023
WonderfulMachine.com’s traffic overview for January 2023 from Google Analytics 4

We saw an improvement in both traffic and average engagement time on our website in January. Our website had 11K Users. The average engagement time, which represents the total time they spent on the website divided by the number of Users, was 1 minute and 59 seconds.

A comparison between January traffic and our seven-month average is shown in the table below.

Analytics categoryJanuary 20237-Month Average% Change
Users11.1K8.6K+27.9
New users11.1K8.3K+32.5
Average engagement time1m 59s2m 02s-2.5

Demographics Overview

The Demographics Overview on the Google Analytics 4 dashboard offers an in-depth view of the profile of our website’s users, including their geographic location (countries and cities), gender, and language.

An image from Google Analytics of the WonderfulMachine.com's demographics overview for January 2023
WonderfulMachine.com’s demographics overview for January 2023 from Google Analytics 4

In January, the majority of our Users, approximately 60%, originated from the United States. The top five countries of origin for our Users were the United States, the United Kingdom, Canada, India, and Germany.

The top five cities where our Users live are New York, Los Angeles, London, Chicago, and Atlanta.

Traffic Acquisition

The Traffic acquisition report shows how Users found our website.

An image from Google Analytics of the WonderfulMachine.com's user acquisition channels for January 2023
WonderfulMachine.com’s user acquisition overview for January 2023 from Google Analytics 4

Our top traffic sources in January were Organic Search, Direct, Organic Social, Email, and Referral.

  • Organic Search (52%) – traffic generated from search engines like Google.
  • Direct (28%) – Users who typed our website’s URL directly into their browser or had it saved as a bookmark.
  • Email (12%) – Users clicking on links in emails, like our MailChimp campaigns.
  • Organic Social (6%) – traffic from social media platforms like Pinterest, Facebook, YouTube, and Instagram.
  • Referral (3%) – clicks on links from other websites.

Social Media Traffic

The Social Media Traffic Report displays the number of Users who accessed our website via links from various social media platforms.

In total, 682 Users reached our website through social media. Below is a breakdown of the social media traffic:

  • Pinterest – 74
  • Facebook – 302
  • Linkedin – 119
  • Instagram – 147
  • Twitter – 15
  • Youtube – 25

Photographer Search Page

Here is a breakdown of the metrics we track for our Find Photographers page.

Analytics categoryJanuary 20234-month average% change
Users1.1K0.9K+22.2
Views5.0K4.4K+13.6
Views per user4.54.9-8.2

We’ve seen an increase in usage of our Find Photographers page in January, with 1.1K people using our photographer search and averaging 4.5 page views per person. Page view could represent a single search or the user scrolling through multiple search results pages (each page displays 25 search results).

Blog and Static Pages

The content on our blog posts and static pages serves a dual purpose, offering valuable information for our Users and also functioning as searchable material to draw visitors to our site. The Published and Intel blog articles were viewed 40.8K times in total. Meanwhile, the views for other pages experienced a 35% increase from the previous month, totaling 109.3K views.

Analytics categoryJanuary 20234-month average% change
Published and Intel blog views40.8K33.0K+23.6
Other pages views109.3K91.0K+20.1

The top 5 articles on our Intel blog in January were:

  • Expert Advice: Writing a Photographer Bio
  • Pricing & Negotiating: Portfolio Images for an Interior Design Firm
  • Expert Advice: Supercharged Social Media for Photographers
  • Specialty: What is Industrial Photography?
  • Expert Advice: LinkedIn for Photographers

The top 5 articles on our Published blog in January were:

  • Yevhen Samuchenko’s Stunning Homage to Ukraine
  • D. Scott Clark Shoots Mountain Hardwear’s Spring Line
  • The Artistry of Food: Daniela Gerson for Zwilling
  • Bryan Regan Celebrates 10 Years of Walter Magazine with Raleigh’s Skyline
  • Lindsey Dowell takes on Brain Food with Alton Brown and Neuriva

Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!

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P.O. Box 790 Narberth, PA 19072
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