For March’s Google Analytics review, we thought we’d share (on top of the usual numbers) some additional information on our website and blog. In the past, I’ve gone over where our visitors came from, Feedburner, link tracking and traffic sources. Now, we want to discuss our most clicked photographers, landing pages and more.
First up are the routine monthly numbers for our site. In March, we had 10,083 visit wonderfulmachine.com. These visitors checked out a combined total of 28,060 pages. The total number of visits was 18,763. Interestingly, our average visit was a full minute longer than last month’s.
We also track “Events” or clicks off of our website. This is how we can see how many hits our photographers receive from us each month. It’s also how we can determine the average number of clicks per photographer. Typically, our average is steady at around 25 hits per photographer per month. However, there are a number of photographers who receive far higher numbers than that. For the month of March, there were 21,851 clicks from WM to photographer and crew member websites. The 20 highest click-earning photographers were:
A few of these people have been in the top 20 for months, but the list tends to fluctuate depending on each month’s photography zeitgeist, blog posts, promotions and sheer luck.
Now, on to our blog. In March, the blog had 14,991 visitors who browsed 106,835 pages. Our bounce rate decreased again, hitting only 8.72% (which means only that percentage of people left the site just after they arrived). So, yay!
I also checked our Feedburner‘s Feed Stats and saw that our blog posts got an additional 21,807 views, but I have to subtract 4,052 views from that number since that’s how many people viewed through Feedburner but also clicked to the site—so they should be counted in the Google Analytics visits count. Here are some of our top posts on Feedburner in March:
Another way I can track popularity of posts is going to Google Analytics > Content > Site Content > Landing Pages. This pulls up a list of all the pages that viewers landed on, and how long their visits were. For March, our most popular blog landing pages were:
This is useful because it can help us determine which posts are most popular and have longevity. This shows us what content we should focus on to help increase readership.
Questions about interpreting your analytics? Reach out and let us help