In January, our team engaged with clients in a variety of ways. The Client Outreach department, consisting of Sara Maričević, Ian Crammer, Laura Wontor, Gina Martin, Denise Florendo, Lana Jergović, Bryan Sheffield, Andrew Souders, and Craig Oppenheimer produced some noteworthy updates.
We added 181 companies and 342 people to our database last month. Additionally, we updated 1742 companies, 2547 people, and sent out over 665 emails to producers, art directors, creative directors, marketing managers, and photo editors. Below are some examples of the projects our team has been diligently working on.
Last month, I moved from the Photographer Outreach team to the Client Outreach team.
Throughout the month, I changed a few roles. I started my first role in the Client Outreach team, which was “Oldest in WP”. I focused on updating the client records in general, starting from our website. My next role was updating the records of companies that are publications, where I started from our database. And finally, at the end of the month, I was assigned the role of updating records of companies that are agencies. The best part of last month was meeting new people from our company, learning about the cool organizations and companies that are out there, and becoming more confident in the work that I do.
In January, my role changed from updating our records for people that work at agencies to the records for people who work at brands, but the role is pretty much the same: updating company profiles and fixing broken emails.
Over the course of the month, I connected with a Creative Director at The Distillery Project (an agency in Chicago) after promoting one of our member photographers. They had this to say about Wonderful Machine:
“Thanks for reaching out! I’ve always loved working with Wonderful Machine and always keep you guys top of mind for any project that comes through. Thank you for sending through Martine’s work — I’ll definitely have a look-see. At the moment we don’t have a ton of production but come spring we will be in full swing. Let’s stay in touch.”
Many of us at Wonderful Machine play multiple roles in keeping the “machine” running. In doing so, some of the roles understandably fall behind as we are constantly prioritizing our duties. This month my sole focus was to bring the “Oldest Promoted” list to a current date range (we generally like to promote each photographer at least once a month). After sending out 464 emails, we are finally back on top of the list! I plan to stay on top of it and steadily promote photographers throughout this month as well as make the necessary updates to clients and companies that I come across.
This month, I received a response from a photo editor/researcher from Foreign Affairs Magazine. She was interested in the email I sent her offering a website login and free trial of our website. I put her in touch with Andrew for more information and a login.
I also received a response from an associate creative director (in the photo department) at Apple. She was interested in learning more about what we do at Wonderful Machine and agreed to a call which will be happening in February.
Wonderful Machine keeps on top of all OOO, or Out-Of-Office response emails. There can be important information within these messages from clients, from mobile phone numbers, company updates, and contact information for colleagues that we did not have previously. It’s important to have accurate contact information for our clients and companies. We work with countless photographers and generate marketing lists and need to make sure our contact information is up to date and accurate.
The first month of 2023 for me consisted of updating records for top companies under the following industries:
Higher Education (University of California, Duke University, University of Chicago, Florida State University, etc), Hospitals and Healthcare (NHS, Abbott, Johnson and Johnson, Philips, etc), and Hospitality (Sheraton Hotels, the big franchise of Hyatt Hotels along with Hyatt Regency and Thompson Hotels, Marriott International along with its franchises, Ritz-Carlton, etc).
A new classification of client company records was also introduced and executed this month to better tailor our data to efficiently match our photographers’ unique needs, called “Categories.” Having Categories will allow us to generate more exacting lists for our photographers going forward.
For me, the new process starts with the same step — finding top companies in the Pharmaceutical industry but now further segregating those that fit the “Drug Maker” category. Aside from well-known big pharma companies, there’s also lesser-known organizations that fit the criteria like UCB, Astellas Pharma, MENARINI Group Laboratório Cristália, Laboratório Teuto, Piramal Group, Ferring Pharmaceuticals, Medley Indústria Farmacêutica, Apsen Farmacêutica, and many more.
This was my third month in Wonderful Machine, and I continued working on client outreach. In the first half of the month, I was working on records for Publications and our records for the people connected with them. In the second half of the month, I did the outreach process for our records for Agencies and the people connected to them.
This month, I was part of a team that executed a portraiture shoot production of 28 of AmerisourceBergen’s Global Senior Vice Presidents and Vice Presidents. We did one day of set up/light, and the second day was scheduled portraiture of the executives. Just last week AmerisourceBergen launched their new name/brand as Cencora.
On 1/18/23, Marianne and I had a call with the Creative Director at a small ad agency in Massachusetts. The CD was interested in our photographer directory, in particular how we note all of our photographers’ specialties and locations across the globe. We hope to work together on upcoming projects for their clients.
Some of the current projects we are bidding on with clients include a multi-day large university admissions shoot production.
In my client outreach process, I’m currently working on adding and/or updating all of the Fortune 500 companies. We want to make sure we have all of the correct info and all of the best prospective Client People at each of these companies. Once we have all of this data, we’ll be able to share this in the form of a Client List Build for anyone who is interested in marketing their work to all of the best prospects at each of the Fortune 500 companies. Additionally, we’ll be able to use this data to send emailers, promote member photographers, and promote our production services to the prospects working at these companies as well.
This month, I was part of a team that coordinated a production for Cencora (formerly AmerisourceBergen), capturing headshots of their employees.
We also made a couple connections this month. Firstly, we connected with a large healthcare-focused ad agency in New York City, and we additionally bid on a large project for their client, Galderma. Secondly, we connected with a large New York City-based global communications agency and bid on a large project for a pharmaceutical manufacturing client of theirs, Viltepso.
Have questions about how we promote our photographers? Check out our Membership page. Want to know how you can get the most out of your Wonderful Machine membership? Check out our Jumpstart page or just reach out!