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We made it through December! The month started out in song with Creative in Place: Carry a Tune and ended in the concrete jungle with Creative in Place: Metropolis. This month, different email platforms started promoting more privacy settings, which makes it a little harder for us to get accurate analytical data. 2022 will be interesting in dealing with new privacy options Apple and Google are introducing to prevent email engagement tracking.
Our “Carry a Tune” emailer was sent to 16,993 clients, with a higher than average open rate of 22.2% and a typical click rate of 4.3%. Guess folks were in a musical mood in early December!
Our “Metropolis” emailer was blasted to 17,065 clients. The open rate decreased from earlier in the month, but is still higher than average, checking in at 20% with a lower than average click rate of .3%. The lower click rate can likely be blamed on the holiday season, as people step away from work and computers to take a bit of time off.