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We sent out two emailers in the month of October, featuring stories from Albert Law and John Enos! Check them out below:
We sent these emailers out to two different client lists, totalling successful deliveries to 5,277 clients. The two emailers averaged an open rate of 29.2%, our highest open rate yet! We also had an average click rate of 2.1%, with the Albert Law emailer receiving 81 clicks and the John Enos emailer receiving 76 clicks. As we continue using A/B testing to experiment with one variable of the email and optimize for it next time, we continue to see improvements in our open rates and click-throughs.
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