Phase One IQ Conference

As we reported in our member newsletter earlier this month, Wonderful Machine is working with Phase One to bring some of our expertise to their events around the country and to their website. Last Tuesday, Jess Dudley and I spoke at the Phase One IQ Conference at Milk Studios in New York. Digital Transitions, one of Phase One’s biggest distributors,  co-hosted the event.

About 130 photographers attended the all day conference. Phase One and Digital Transitions continuously ran presentations in three adjacent studios every hour throughout the day. During a given session, the attendees could choose to participate in a hands-on Broncolor lighting tutorial, immerse themselves in advanced Capture One or IQ Camera System training, listen to Jaime DeMarco talk about the advantages of shooting medium format, or watch Steve Giralt outline his innovative workflow solutions.

As for Wonderful Machine’s contribution, I spoke on Branding & Marketing For Commercial Photographers while Jess’ talk covered Pricing & Negotiating, including topics such as determining fees, building estimates, negotiating with clients and shoot production.

Milk happens to be right next to the High Line which is a very cool city park built on an old elevated train line. So after our presentations, Jess and walked a few blocks along the High Line on our way to the Standard Hotel where we met up with some of our New York photographers—Raymond Patrick, Mark Weinberg, Adriana Mullen and Joshua Pestka—for dinner.

Dinner was great and our conversations took us well into the evening. Raymond particularly enjoyed The Standard Grill and before the night was over, he was already planning his next trip back with his girlfriend. We also got to see some of our photographer’s personal work such as Joshua’s tumblr which he started to keep track of the models he photographed and has now evolved into its own project. Good food and great conversation made for an enjoyable end to our day.

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